Calculate your TikTok engagement rate instantly. Enter likes, comments, shares, and views to measure your video performance. Free tool, no signup required.
Input average views, likes, comments, and shares per video.
See your engagement rate calculated as (total interactions / views) x 100.
Compare against TikTok benchmarks: Excellent (10%+), Good (5-10%), Average (2-5%), Below Average (<2%).
Track which types of videos get the best engagement and double down on what works.
Calculate engagement rates for potential TikTok creator partners before committing to sponsorships.
Include engagement rate metrics in your TikTok marketing reports to demonstrate campaign effectiveness.
Unlike Instagram, TikTok engagement is best measured against views since TikTok pushes content to non-followers via the FYP.
On TikTok, shares are the most valuable engagement metric. A high share rate signals to the algorithm that your content is worth distributing.
While this calculator focuses on interactions, TikTok's algorithm weighs watch time (% of video watched) most heavily.
This is normal on TikTok. The algorithm tests your content with different audiences. Use your last 20-30 videos for a more accurate average.
TikTok engagement rate = (Likes + Comments + Shares) / Views x 100. Unlike Instagram, TikTok uses views instead of followers since content reaches non-followers.
A good TikTok engagement rate is 5-10%. Rates above 10% are excellent. The average across the platform is around 4-5%.
Yes, completely free with no signup required.
TikTok's For You Page pushes content to users who don't follow you, making views a more accurate engagement denominator than follower count.
Focus on the first 3 seconds (hook), create content that people watch to the end, ask questions in captions, and respond to comments to boost engagement signals.