Calculate your Instagram engagement rate instantly. Enter likes, comments, saves, and followers to measure your content performance and benchmark against industry averages. Free tool, no signup required.
Input your total followers, average likes, comments, shares, and saves per post.
Instantly see your engagement rate percentage calculated as (total interactions / followers) x 100.
See how your rate compares to industry benchmarks: Excellent (6%+), Good (3-6%), Average (1-3%), or Below Average (<1%).
Show brands and sponsors your true engagement rate, not just follower count. High engagement rates command higher rates for partnerships.
Before partnering with influencers, calculate their engagement rate to ensure you're getting authentic reach, not inflated follower numbers.
Monitor how your content strategy is performing over time. Compare engagement rates across different content types and posting schedules.
Include accurate engagement rate calculations in your client reports and social media audits.
Calculate your engagement rate weekly or monthly to spot trends. A single snapshot doesn't tell the full story.
Engagement rates vary by industry. A 2% rate is excellent for a fashion brand but below average for a personal fitness account.
Saves and shares are increasingly important signals. Include them in your calculation for a more complete picture of engagement.
Use your average metrics per post, not total metrics. This gives you a more accurate representation of your typical content performance.
Engagement rates naturally decrease as follower count grows. Accounts with 1K-10K followers typically have 3-6% rates, while accounts with 100K+ may see 1-3%. Focus on trends, not absolute numbers.
Go to Instagram Insights (business/creator accounts only) and look at the average engagement per post over the last 30 days. Or manually average your last 10-20 posts.
Engagement rate = (Likes + Comments + Shares + Saves) / Followers x 100. This gives you the percentage of your audience that actively engages with your content.
A good engagement rate is 3-6% for accounts with 1K-10K followers. Rates above 6% are excellent. Larger accounts (100K+) typically see 1-3% which is still considered healthy.
Yes, completely free with no signup required. Calculate as many times as you want.
Yes, saves and shares are important engagement signals that Instagram's algorithm values highly. Including them gives you a more complete picture of your engagement.
Calculate it weekly or monthly to track trends. Avoid obsessing over daily fluctuations — focus on the long-term trajectory of your engagement.
Common reasons include follower growth without proportional engagement growth, algorithm changes, content fatigue, or posting at suboptimal times. Experiment with content types and posting schedules.