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Video advertising is still on its infancy. And that makes it the perfect time to get in. I know this because since I launched a project that I will soon share more openly (I have sort of hinted about it here and there). I have been doing image based ads on Facebook, but I recently

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Creating an online course is an undertaking. Creating thousands is just a whole another level, and Craftsy has done just that. For today’s episode I invited John Levisay, CEO of Craftsy, a company that creates and sells online tutorials in the arts and crafts space (sounds familiar? ;)… John will show you how they took

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The first year of a Startup is exciting but also scary… How do you figure out where to put your energy and resources to grow? Today’s guest, Russ Perry from Design Pickle, shares how he used the Bullseye Framework to figure out what strategies work best with his company. You will also learn about the

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Here’s the deal Advertising to cold audiences is harder than it used to be. These are people who have never ever heard about you or business. And this is why retargeting your existing website visitors with advertising is much more effective. Have you ever visited a website, leave, and later started to see ads about

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That’s a lot of money. For a SaaS (software as a service) business built with no external funding, $180,000 in monthly revenue in a couple of years is a huge deal. Laura Roeder shares how she and her team grew Edgar, a social media management tool to 6 figures in monthly recurring revenue in a

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Today’s interview is with Perry Marshall, the “godfather” of Google Adwords and PPC. Perry is the author of the 80/20 Sales & Marketing book which covers most of the concepts discussed on today’s episode. The premise is that applying 80/20 in your Adwords campaign will help you improve your results by identifying the things that

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Native ads can be confusing, even the Wall Street Journal confused it with content marketing, and it’s not, it’s a different type of advertising that just happens to feature content, but as with any buzz word or fancy term, it’s important to understand the meaning and the context. Joe Pulizzi from contentmarketinginstitute.com is on the show

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If you have a website and expect to make money from it, you should be doing Facebook ads retargeting no matter how you expect to make money from your website. Why? I’ll answer that with another question; How do you feel the first time you shake someone’s hand as opposed to the second time you

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Great Facebook ads have a very specific anatomy. It’s a science that if you are trying to figure out all by yourself can take you a very long time to get right. Instead, listen to what experts like Valerie Shoopman have to say and teach about creating effective Facebook ads. Don’t beat your head over