RG77: Video Ads With Gideon Shalwick and How He Got $25k in One Month
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Video advertising is still on its infancy. And that makes it the perfect time to get in. I know this because since I launched a project that I will soon share more openly (I have sort of hinted about it here and there). I have been doing image based ads on Facebook, but I recently
Continue ReadingRG73: Growth Tactics That Helped Craftsy Achieve $50 Million Selling Online Courses
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Creating an online course is an undertaking. Creating thousands is just a whole another level, and Craftsy has done just that. For today’s episode I invited John Levisay, CEO of Craftsy, a company that creates and sells online tutorials in the arts and crafts space (sounds familiar? ;)… John will show you how they took
Continue ReadingRG66: The Startup Growth Model That Helped Russ Perry Achieve $90k MRR in 15 Months
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The first year of a Startup is exciting but also scary… How do you figure out where to put your energy and resources to grow? Today’s guest, Russ Perry from Design Pickle, shares how he used the Bullseye Framework to figure out what strategies work best with his company. You will also learn about the
Continue ReadingRG58: Using Retargeting to Grow Your Business With Shama Hyder
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Here’s the deal Advertising to cold audiences is harder than it used to be. These are people who have never ever heard about you or business. And this is why retargeting your existing website visitors with advertising is much more effective. Have you ever visited a website, leave, and later started to see ads about
Continue ReadingRG50: a $180,000/mo SaaS Leveraging Email And Facebook Ads With Laura Roeder From Edgar
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That’s a lot of money. For a SaaS (software as a service) business built with no external funding, $180,000 in monthly revenue in a couple of years is a huge deal. Laura Roeder shares how she and her team grew Edgar, a social media management tool to 6 figures in monthly recurring revenue in a
Continue ReadingRG44: How Using The 80/20 Principle in Google Adwords PPC Will Improve Your Results w/ @PerryMarshall
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Today’s interview is with Perry Marshall, the “godfather” of Google Adwords and PPC. Perry is the author of the 80/20 Sales & Marketing book which covers most of the concepts discussed on today’s episode. The premise is that applying 80/20 in your Adwords campaign will help you improve your results by identifying the things that
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