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RG44: How Using The 80/20 Principle in Google Adwords PPC Will Improve Your Results w/ @PerryMarshall

http://feeds.soundcloud.com/stream/237749642-borja-obeso-how-using-the-8020-principle-in-google-adwords-ppc-will-improve-your-results-w-perry-marshall.mp3

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perry marshall

Today’s interview is with Perry Marshall, the “godfather” of Google Adwords and PPC. Perry is the author of the 80/20 Sales & Marketing book which covers most of the concepts discussed on today’s episode.

The premise is that applying 80/20 in your Adwords campaign will help you improve your results by identifying the things that you should concentrate your time and resources on.

Some Things You Will Learn

  • Identifying the keywords that drive the most results
  • What settings to ignore and what settings to implement
  • How to tell if you should write an ad in one way or another
  • The concept behind 80/20
  • The concept of “rocking the shotgun”

Resources

  • Dan Kennedy
  • Ken Mccarthy System Seminar
  • Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
  • 80/20 Pareto’s Principle
  • 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

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About Borja
Hi, I'm an entrepreneur. I created this blog to share my ideas and knowledge with you. If I'm not racing bikes, I'm here pounding the keyboard and drinking coffee.

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