RG44: How Using The 80/20 Principle in Google Adwords PPC Will Improve Your Results w/ @PerryMarshall
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Today’s interview is with Perry Marshall, the “godfather” of Google Adwords and PPC. Perry is the author of the 80/20 Sales & Marketing book which covers most of the concepts discussed on today’s episode.
The premise is that applying 80/20 in your Adwords campaign will help you improve your results by identifying the things that you should concentrate your time and resources on.
Some Things You Will Learn
- Identifying the keywords that drive the most results
- What settings to ignore and what settings to implement
- How to tell if you should write an ad in one way or another
- The concept behind 80/20
- The concept of “rocking the shotgun”
Resources
- Dan Kennedy
- Ken Mccarthy System Seminar
- Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
- 80/20 Pareto’s Principle
- 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
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- RG71: 160k Email Subscribers by Leveraging Content Marketing With Alyce Currier From Wistia
- RG57: Software Creation as a Marketing Strategy Helped Darren Shaw Build a 7 Figure Business
About Borja
Hi, I'm an entrepreneur. I created this blog to share my ideas and knowledge with you. If I'm not racing bikes, I'm here pounding the keyboard and drinking coffee.
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