As you already know, I’m a big fan of email! I make a big emphasis on my email marketing strategy, but what exactly does this mean? To put it simply, an email marketing strategy is the way you manage everything from the moment a person visits your website to the moment they become a repeated

Due to the sudden popularity of social media and mobile marketing, many people think email marketing is now old-fashioned, dead, and gone. In reality, things couldn’t be further from the truth, especially when you consider that researchers estimate that firms in the United States have spent over one billion dollars on email marketing in 2011,