Have you seen the movie “The Bachelor”? Remember how all those crazy brides ran behind to groom at the end? Well, imagine having the same effect with your leads using a couple innovative or creative lead generation ideas. When you think about it, the world revolves around sales. From early on, we are always selling

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

In today’s episode Russell Ruffino shows us why and how to sell high ticket products instead of trading your time for dollars. I also reveal my intend to publish 3 new episodes every Wednesday for the next 5 – 7 weeks of a new series inside the Podcast, called “Bite Size Marketing”, so any episode

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

AB Testing with Chris Goward from WiderFunnel. You can’t go wrong with Chris so keep reading/listening: When online entrepreneurs and companies want to increase the revenue that their websites produce, the typical actions is trying to increase traffic, which is actually not always the best idea. The truth is, it’s much easier (and affordable) to

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Using emotions in the copy and images of your sales pages and call to actions increase conversion rates because you focus on inviting visitors to join by pointing out how they will feel once they do whatever you are asking of them. Instead of focusing on  the features of your product or offer, you need to focus

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Audience segmentation is a strategy that I have crafted looking to improve my blogs conversion rates, engagement level and ultimately earnings. The concept is very straightforward; to be as specific (you hear me say that word quite often through the episode) and targeted as possible with each of the different groups inside your audience. The

Podcast: Play in new window | Download

Subscribe: iTunes | Android | RSS

Today we are talking to Alex Harris from the marketingoptimization.tv podcast about a step by step process on creating a landing page that converts. Often times we put so much effort into creating offers and products for people, putting up a landing page to gather emails or try to make sales do paid advertising or