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Native ads can be confusing, even the Wall Street Journal confused it with content marketing, and it’s not, it’s a different type of advertising that just happens to feature content, but as with any buzz word or fancy term, it’s important to understand the meaning and the context. Joe Pulizzi from contentmarketinginstitute.com is on the show

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If you have a website and expect to make money from it, you should be doing Facebook ads retargeting no matter how you expect to make money from your website. Why? I’ll answer that with another question; How do you feel the first time you shake someone’s hand as opposed to the second time you

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Great Facebook ads have a very specific anatomy. It’s a science that if you are trying to figure out all by yourself can take you a very long time to get right. Instead, listen to what experts like Valerie Shoopman have to say and teach about creating effective Facebook ads. Don’t beat your head over