Blog Personalization: The Evolution of Blogging
[cerebro-content-area id=”cg8″]This is a paragraph that is only meant to be seen by people with an advanced level of marketing knowledge like you.[/cerebro-content-area]
Web personalization means providing different versions of your website to you different audience segments based on psychographic segmentation variables, to improve the navigation experience of your visitors.
So for example; if you have a website or blog about food, you can choose to display different versions of your website based on the actual type of food that each visitor is interested on, if he or she likes pasta, then you make it all about pasta, if it is sushi, then you make an emphasis on sushi.
All of this with the purpose of becoming a much more likeable brand, blog or website. And what happens when you become much more likeable?
Your conversion rates goes up, your traffic goes up because people share your content more and Google start ranking your site much higher. And yes, you guessed it right; your revenue and earnings also improve.
Why is Blog Personalization Excellent For Bloggers?
It’s no secret that whatever niche or industry you are in, the marketplace is getting super crowed with competition that isn’t doing web personalization, and even if you follow all the known best blogging practices like having a great design, a unique selling proposition and well researched, killer content. Well, chances are it’s much more difficult to succeed than it used to be.
So you need to start thinking out of the box, you need to exceed and be the best.
One way of doing that is by being so much more likeable to your audience or investing tens of thousands of dollars into your blog in advertising, which is unlikely…
Web personalization isn’t a new concept, but it has only been used by huge eCommerce companies and brands because it used to be very expensive to implement it.
And I haven’t seen almost any blogger doing it, so I think it’s safe to say that web personalization is new to the “blogosphere”.
[cerebro-content-area id=”cg7″]For example, I know for a fact that you are not a subscriber to Moneydiver. You should, so hop in 🙂
So based on that I try to provide the best possible information and experience to you, different content on the sidebar, different navigation menu, different colors and overall a different experience to what to subscribers see.[/cerebro-content-area]
[cerebro-content-area id=”cg6″]For example, I know that you are subscriber (thanks). And based on that I try to reward this loyalty and establish a good relationship by providing a different experience and elite content to you.[/cerebro-content-area]
It really is a hard-core content marketing strategy that everyday online marketers are turning their eyes to, because if the big guys like Amazon do it, it’s only a matter of time before it takes the form of a common blogging strategy.
3 Website Personalization Examples
- Combining cultural background and preferences
- Frequency of visit
- Attention span and behaviour.
And these are only very few examples of personalization that big websites like Amazon and Facebook do.
The possibilities are endless and about a year ago I figured that this would be one of the next big steps for bloggers to take in the upcoming years to really improve their offerings.
An infographic by GetElastic shows some web personalization trends and stats about ecommerce websites that could easily be translated to blogging.
Think about this for a second, when you travel to a completely different country with different cultures you are often advised about their cultural customs and that you should follow them to avoid any complications.
Now don’t you think it would be so powerful if you took a slightly similar approach on your blog by at least customizing the most important elements of your blog to be friendlier to different types of visitors and improve your blog’s performance?
If you are a big blogger with tens of thousands of visitors to your blog every month, chances are it will be much easier to improve your conversion rates and social traffic than it will to increase search traffic right?
And if you are a complete beginner your growth would be hyper accelerated by providing the right content to the right people, becoming a gem in your niche and having a completely unique approach to serving information to your audience.
So one way or the other, blog personalization is definitely a strategy that could take your online business to the next level by taking a road that has no obstacles or vehicles on it, a clean straight line to success.
When I started implementing this concept I immediately saw a conversion rate improvement of 421% and as I kept shaping it and going deeper into the concept, the results kept increasing and growing incredibly fast.
I hope you see the power of website personalization and how it could take your blog to the next level.
If you have any questions don’t hesitate [cerebro-content-area id=”cg4″] to email me or post it as a comment[/cerebro-content-area] [cerebro-content-area id=”cg5″]to comment below.[/cerebro-content-area]