RG38: 3 Steps to Grow Your Website Traffic Using Native Ads With @JoePulizzi

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Native ads can be confusing, even the Wall Street Journal confused it with content marketing, and it’s not, it’s a different type of advertising that just happens to feature content, but as with any buzz word or fancy term, it’s important to understand the meaning and the context.

Joe Pulizzi from contentmarketinginstitute.com is on the show for today’s episode and he explains the difference in detail. He also tells us why or why not it would be a good idea to use native ads and when it can be useful.

I explain how I use native advertising to promote my podcast episodes to the followers of my guests and how that helps me get a lot of exposure and warm, targeted traffic who are already familiar with the person being feature on the show. For example, for this episode, i can run Facebook ads and Google ads to target people who are searching for Joe Pulizzi and who like him.

3 Steps to a Good Low Budget Native Ads Campaign

• Step 1 Build a Great and Interesting Platform
• Step 2 Identify Sites to Target for Content Filled Native Ads
• Step 3 Being Consistent With Your Content

Resources

• Content Marketing Institute
• Alexa.com
• Buzzfeed
• WSJ
• content-inc.com

Have you tried using native ads?