RG53: How Martin Shervington Understood His Community & Channels to Drive 15k Unique Visits to His Site

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Martin Shervington is today’s featured guest.

He explains how he managed to understand Google plus to hack into his community and grow his business and website traffic from it.

Every person will have a different channel. It will depend on where your audience hangs out, so the key takeaway is understanding the ins and outs of the platform where your audience hangs out.

Learning Points

• Understanding your community (in this case Google+)
• Engaging with your audience and taking them back to your blog
• Possible social signals for SEO (even tho it hasn’t been proven)
• Using Google+ collections

Resources

• martinshervington.com
• Google+
• plusyourbusiness.com
• Martin on Twitter