MD12: How to do Content Syndication With James Schramko

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Are you spending enough time in content syndication and promotion?

Chances are you spend more time creating blog posts and podcast episodes than getting the word out about your awesome creations. James Schramko, my guest on today’s episode is very strategic on how he handles his content syndication. He knows exactly where he has to spend his time on content marketing because he knows he work force capacity and the effectiveness of the places he uses to promote, the syndication sites he uses.

He shares with us exactly what he prefers to do when it comes to syndicating content and what he likes to avoid.

Note that these are his personal preferences and it doesn’t mean that this is the be all end all recipe for content syndicating, but it’s a very nice approach that you can emulate in your marketing efforts.

For example, he likes to stay away from Reddit, but I do like Reddit because I have experimented enough with it.

The important thing you must take away form this is that you must select a handful of mediums and master them, then, as your business grows, expand your reach.

Some Resources Mentioned

ontraport (CRM system mentioned on the show)

okdork (Noah Kagan’s website mentioned by James)

Facebook Groups (Moneydiver’s Blogging Facebook Group)

WarriorForum.com (Marketing blog used by James to syndicate)

Internet Marketing Super Friends

SuperFastBusiness.com (James Schramko’s Website)

owntheracecourse.com (not on the rise.com like miss-pronounced on the show, silly spanish guy right?)

Transcript

Borja: Well hello hello. Welcome back, arigato, for taking some time again deciding to invest your precious learning time, your business learning time, with me. I mean no words can express the appreciation that that makes me feel. Well today I brought in James Schramko with me James Schramko from superfastbusiness.com because they wanted to discuss and chat a little about the process that he goes through to syndicate and to promote his content write. His sort of content marketing strategy because the other day after I publish the last podcast episode I went through my typical process I’m very robotic about how I promote my, my content. I go to one place first I usually go to Twitter first and I go to Speaker.com or oh or Sound cloud or any other place for podcasting face food but how do you and I noticed that, I mean, there’s so many other places that I could be spending my time promoting my content on my efforts. So I decided to have someone who does who goes through a similar process and see what it what they do and so you can decide and you can you know get an overview of how you can do it with your own content because you definitely cannot spend all of your time everywhere because you want to do it writing all of these different places you’d rather be handful of places to promote it and do it right in each of those places and master them. And as you grow expand your reach. So without further a due, let’s just jump right into the interview and start diving into this awesome content.  So James welcome to the show man thank you for coming I really appreciate it.

 

James Schramko.: It’s my pleasure to be here Borja.

 

Borja: Yeah, so for the first question I want to ask you is would you mind telling us a little about your business and how you use syndication in your business and how you got started with that.

 

James Schramko.: Well this is called superfastbusiness.com and it’s primarily run from one web site which is a blog format with a podcast. So content marketing is our primary traffic channel and it’s important for us when we publish things that it’s getting out to the right people and that drives our business which helps people grow their own business we have a paid membership where people can learn more about growing their business profitably and we also have some services like web site development and search engine optimization.

 

Borja: OK so basically I want to ask you about content syndication. OK so what is the process that you take whenever you publish a new piece of content and where do you syndicate that content. Where is it the first place that you go to?

 

James Schramko.: Well I haven’t hit published these days which is great but when my team hits publish

 

Borja: all right

 

James Schramko.: then automatically. Typically we have rich media type posts, meaning that we have text image and audio or video or both. So it’s automatically going to push to the iTunes platform. So automatically whenever we hit publish iTunes starts feeding our podcast and that’s a vital channel for us. That is probably the most important channel after our mail list. Once we’ve done that we’ll email the customers who are on the subscription list to let them know there’s a new post. I also pay attention to what sort of frequency they’re comfortable with. For people to get an update when the post is published or else just a weekly summary and the weekly summary is sort of a gathering of all of the posts are done that way to put into one post and then we send an e-mail out specifically just for that particular post. Now I notice on the blog post that we have our sharing widgets we have a Face book widget. We’ve got Google plus we have Twitter and they’re places that we will share that post as well. Now it might depend on who your market is if you’re a real business to business market you might want to have LinkedIn and if you’re really food or fitness or trendy hip market you might want to have Instagram as one of your major sharing channels. But for me I like to put my best content on my website and then I put a link to it at places like my Face book fan page and also in my personal PHAEDO usually share on my fan page and then share that fan page link in my personal page on Face book. How are we going so far?

 

Borja: Great, I mean I definitely use face book and I have a similar process to yours but I always I’m very robotic about it all. What are your thoughts about user facing like do you have any specific tweaks for you know secret tips or something.

 

James Schramko.: I do actually I did a whole episode on this exact topic on how to grow your business socially

Borja: what would that be?

 

James Schramko.: It was called How to grow your business socially with Gen Sheehan and I chose Jen because she used to be so strong with pay per click and Face book ads and then she branched out into more of a holistic marketing approach and she does campaigns for popular politicians. A coma stores and very large corporations some of whom are so big that she can’t even say their name and she took us through a syndication flow and the idea is that you go from your blog post. You then have a systematic approach to share it through the social places but you don’t just sort of grenade it all at once. Instead you send out your email you face book the post and then you tweet about the post. But then you’ll also later on your share on Pinterest then you’ll tweet that pin then you’ll do your Linked In post. That’s almost a copy of your post but links back to the post and then you tweet your Linked In post then you Instagram then you tweet it and then you will do a video Instagram and any tweet that and that’s basically over a series of days and they have a content syndication schedule and one of the rules of thumb is that you should  spend as long syndicating a post as you do to create the posts a lot of people publishing a lot of content and then so leaving it at that, but you can really give that content legs by putting it in the right places.

 

Borja: Yeah sort of that eighty twenty rule laws are focusing a lot of time. Promotion Well basically this would be some sort of like fifty fifty but not the main fact is that you do need to focus a lot of promotion and the way you’re describing it I think it’s fascinating, you sort of you have like a tree sort of like a tree with ramifications and always twitting whatever you’re you know reposting your content and I think that’s really.

 

James Schramko.: Like a cascading waterfall.

 

Borja:  Like a waterfall precisely

 

James Schramko.: Then you can amplify stuff you go back and say OK, of all the posts on my blog which ones get the most opt , in so we’re trying to get the most shares naturally? And they’re the ones will amplify. We might run a remarketing campaign to people who have already seen our side or who are on our email list or that might be a look alike audience for people who are on or list. And we might run a campaign bringing those people back into the most popular or the most naturally viral post because those are the ones that the audiences have already voted on in some kind of a test winning status.

 

Borja: Yeah I also I’ve seen people like you use different retargeting like Face book as  retargeting strategies like placing different cookies. Now a days I don’t think it’s working with cookies now but I do like tagging different visitors to their most popular pages and then retargeting to them and what do you think about promoted posts because it’s almost the same thing as an ad now a days because they give you the option to just like targeting.

 

James Schramko.: the main thing is to work with the winning ones don’t do it on everything and don’t take a blanket approach. Same with re marketing cookies don’t just drop it on your entire side. Drop it on the checkout page or in a page where people have to get to show that they’ve put their hand up and said yes I’m more qualified or more interested in this information than just a quick browse to the site. And set timers so that you are only following people who spent more than thirty seconds on your site instead of all the people who just bounce within a second or two because those people aren’t really interested.

 

Borja: That’s very clever. That’s very strategic and that’s definitely something that business owners have to consider in order to get a precise and optimal return on their investment and our ally. And moving onto twitter because they use Twitter a lot but I would like to know if you have some specifics for Twitter.

 

James Schramko.: Well as mentioned you can tweet different stages of your syndication you can tweet the blog post, you can tweet face book post you can tweet the Pinterest pin the Linked In post the Instagram. You can also set up your blog so that whenever you do post it automatically tweet the post and I have got one of those things set up and there’s several services out there that will just pull your blog post and then automatically tweet it. So if you forget to tweet your post you can do it. And then what I do on my blog post is I make sure that I have re-tweetable type phrases for each blog post, so that people can easily just click on them and share the content.

 

Borja: Yes using something like click to twit and that’s right.

 

James Schramko.: Exactly yeah well you can just get your team to hard code it. Once they learn the formula you can do it yourself without having to use a redirection service. Yes pre formatting tweetables so that people can easily just click on and make it easy for people to share your content and of course it is worth saying that we should be working on doing the best possible content in the first place. Like get the best topic, do your researches get the best possible solution for your market place and put more effort into creating better content, than mediocre content. Because if the contents quite good what you will find is at some point people start sharing that automatically and you only have to see those different networks and then all of a sudden it just takes off. So the post I was talking about just before the socially grown post it actually had one hundred twenty something Face book shares within a day. Just because people picked up on it and thought it was good and just started sharing it naturally and organically and that’s really what you want to right. And because I think a lot of times people forget that there is actual human beings reading these posts and actual human beings judging the quality of this content and reacting to how good it is. If it’s really good you’ll see the numbers go up. If it’s not that good you’ll want this, I mean it really is that simple. But I can see how for a beginner or something someone who is just starting out these wouldn’t be that obvious because they might not get a lot of traffic they might not see a lot of engagement. So definitely focus on quality because there’s people actually enjoying what you’re putting out there. And I would I have a question because you mentioned that you tweet a lot like if you pin you also tweet what you pin, if you linked in at your post you also tweet your Linked In post. My guess is you don’t do it daily because it would be like too much repeating the same post just from different places. You’d like, you spread it through the week or through a month.

 

Borja: Well the key to this technique used to spread it out. You have a content schedule. Now I didn’t say that I do this, I said that Jen suggest this. I tend to be fairly sparing, I just post my tweets straight to the blog. I don’t have a complicated social media schedule I don’t have tools doing it automatically. I usually just share my posts at one level deep. And I do it over a series of days. I do one or two methods, one day then I go back the next day and do the next one and I can do that manually because I’m only publishing one piece of content a day. So I can go and share today’s post on Face book and then to my email list and then I can go and look at yesterday’s post and I can pin it and tweet it and I can go the day before his post and I can Google plus it and maybe tweet it again. Now you need to be tweeting a few times a day according to the statistics and you need to be posting to Face book every day as well. So I don’t think that’s an over the top sort of schedule for you to do manually or to plan out unless you’re publishing multiple pieces of content per day.  And what’s your favorite type of content to publish if I may ask.

 

James Schramko.: I like audios, I think audios are by far the easiest because it’s a rich media source. It fades into Apple I tunes and stitcher. Once I’ve recorded it I just drag it into Drop box and the team takes over. It can turn into a high value transcription which you can grab an opt in for when people go to get it and it tracks a lot of search engine traffic because of all that, all the words that you say in a podcast get transcribed and turn into exactly the type of content that humans value and Google loves. And then if you happen to do something that people want to share and comment on. They are all good signs to Google that this site’s valuable and authoritative, people stay on the site longer they view more pages and you actually sell more because people can hear tern, they can decide if they trust you. Through a podcast you can have a nice call to action in a podcast and from me as the publisher. It’s just absolutely the easiest possible format, way easier and less complex than video. And it is excellent for someone like me who’s not keen on typing on I wouldn’t call myself a writer or a wordsmith so I hardly touch a cable.

 

Borja: Right and how long does it take you to transcribe, I’m just kidding I know you don’t do it yourself. So what about Pinterest because I mean I like Pinterest but I don’t really understand it. I use it for all, everything that I publish I also published to Pinterest. I have some decent traffic from Pinterest as well. But it’s sort of like a place more for graphics and mommy bloggers and fitness. People are still, kind of, sort of people who are in the business base seem to have a harder time on Pinterest. What tips you have for them?

 

James Schramko.: Well I think Pinterest very strong for E commerce. So if you have anything e commerce it’s a strong thing. It is good for info-graphics and I do use info graphics in my marketing and it’s good for getting back links to your site. It’s just an authoritative link source. So it’s probably worth putting a little link to your image. That’s why our standard operating procedure is that every post has an image and one of the reasons we do that is that when we have our blog post summary on the home page of our blog there’s always an image and that reduces the bounce right by about half.

 

Borja: You just have an image in your post.

 

James Schramko.: Always have an image in the post. And also when you share it on on the other platforms like Face book it will pull the image in so it gives people something else to look at.

 

Borja: Yeah that’s definitely true but what I find fascinating is that it reduces your bounce rate that much just because of an image that’s something definitely power forming and interesting because bounce rates can really hurt your website basically.

 

James Schramko.: Bounce rate, it’s one of those fantastic conversion metrics you know if you have your bounce rate. And you getting X amount of traffic to your site, you’re literally doubling the opportunity.

 

Borja: Definitely and then what about the description on your Pinterest post, do you make like a long description. Do you mean like a unique description or be just sort of copy and paste your excerpt or your meteor description from your post.

 

James Schramko.: Generally I’ll just click on the Pinterest widget, let it pull an image and pull in the description and I might just modify it a little bit. Well I’m not totally focused on Pinterest as a market place but when I look at my pin board I can see traffic and I can see some referrals from there enough that I was able to justify continuing to pin there. Whereas with linked I got so few conversions, I didn’t bother sharing stuff there. So  I think it’s a good SEO source for getting back links. When it is hard to earn back links these days, it’s just an easy one to get.

 

Borja: It’s definitely harder to get back link these days. I agree with that and what about Google plus because now that we’re talking about back links and SEO I think Google plus is definitely I mean even though people are very skeptical about Google plus because let’s face it who really uses cool plus but I definitely make sure that my content is always on Google plus because it’s owned by Google obviously. What are your thoughts on these networks?

 

James Schramko.: Yeah I think its main value would be just for authority, SEO. It’s not something that I use. I don’t think a lot of my audiences use it. People seem to generally regard it as a failure. So it is really native to someone’s inbox but it doesn’t take long till PayPal just turn it off, so again a chair to Google plus just because it is a Google authority link and it will sharpen your webmaster tolls but I wouldn’t put too much effort on her. I think the main action is for me and for most people is face book and Twitter.

 

Borja: Definitely the two big names the two big networks.

 

James Schramko.:  And if you are business to business than Linked In is going to be good for you as well.

 

Borja: Yeah I’m always sort of reluctant to search on LinkedIn simply because I don’t know I try to focus I don’t have a huge.

 

James Schramko.: I log in there once every six months it’s such a complete spam market, everyone sending you  messages to sell you something. I don’t rate it very much at all.

 

Borja: Definitely I mean and so many so many groups Linked In groups that are rubbish to say the least.

 

James Schramko.: Absolutely

 

Borja: Yeah, it’s a very spammy place but there’s people who get around with it and who really profit from Linked In. And what about syndicating your content to other blogs what are your thoughts on that?

 

James Schramko.:  Well of done a few guest posts and sometimes they re-purpose something that is in my site so for example I’ve got one at the moment we anatro port. They saw an info-graphic they liked in a podcast and they wanted to re-purpose that on their site. So you do that because you’ll get a buyer link and a picture and in front of their audience. And there were answers a good audience for me because the average customer is paying a few hundred dollars a month. So the database is made up of thousands of qualified people, so it’s a good idea to share content to somewhere authoritative. And I did also submit some content to Noah Cagon for it okay dark sites. It’s about pod casting and it was something like you get your first million downloads for pod casting from scratch. And it was a very popular article and it does drive traffic. So I think it’s if you doing good enough content people will start asking you to share that content or if they can have guest submissions on their site. That’s how I ended up with these opportunities and I think that that’s OK as long as you get your naming rights and a link to your site and that they have a reasonable audience who you’re interested in dealing with.

 

Borja: OK I guess you don’t just copy and paste your rating content into.

 

James Schramko.: As as an S. E O. person I’m quite aware that it’s better to have a original content. So I’ll tailor it for their audience. I will adjust it and make it unique for them.

 

Borja: Right and I had a guest recently who was talking about guess posting and he had no problem on just you know a republishing his post and me being at an S.E.O geek myself I simply get Goosebumps from hearing that he wasn’t afraid of republishing his content.

 

James Schramko.:  The way it works from Google’s point of view is that they’ll promote the most authoritative side, not the one that publishes first but the one I think is more powerful. And that’s why I think it’s always good to rewrite your content or reformat it to make unique. I mean we’ve got an entire business that does this for a living we’ve been around for about seven years, our SEO business, writing original content and repurposing content. You know it’s a simple as taking a podcast and transcribing it or turning a podcast into an info graphic you know turn it into a different medium chop and change it. Repurposes it for a unique audience, give it a new introduction and change up the format a little bit and it’ll be unique enough to stand on its own with Google.

 

Borja: Definitely and have you ever wondered into the jungle that is read it, have you played with it.

 
James Schramko.: I have and I consider that noise.

 

Borja:  Is a very mysterious place I would say but what I would like to know is what are all.

 

James Schramko.: I’m not a web geek I just stick with the fundamental and for me it’s focusing on my blog and making it the best asset that I can and that’s how I’ve built up my email list,  that’s how I’ve built up my organic search traffic, I’ve built up sixty something thousand back links. For this site I’ve got fifty thousand visitors a month. I get fifteen thousand podcast listens a week. It’s that’s where I put my energy and I’ll just work on the closest ring of people who are my ideal audience but I don’t think my audience are a read it. I’m not a read it person and I don’t think most of my audience are.

 

Borja: OK that’s fair enough. And do you use, do you still use bookmarks for your post?

 

James Schramko.:  I don’t bookmark my posts

 

Borja: Anymore.

 

James Schramko.: I think that there’s some useful bookmarking for brand new sites trying to get a leg up to just to get seated and found and indexed. But it’s not really a core strategy these days.

 

Borja: Yeah because it also I mean, if your work do that it can also hurt your SEO because it’s being marked as a spammy way of getting back links.

 

James Schramko.: Any easy way to get a back link is generally going to be low value. Harder ways to get back like genuine shares on a really good piece of content will be rewarded more, work on getting back links.

 

Borja: Yeah that’s the trend these days and that’s why SEO is been so powerful is because it’s so difficult to get it right that when you do get it right you get really really right

 

James Schramko.: So it’s a result by not forcing a S.E.O. SEO is a byproduct of good content marketing and SEO doesn’t just mean back links. SEO is about site structure usability, on page content share ability. So as a company we focus much more on how do we make our site load fast. We know Google likes that. How do we make it easy to consume on a mobile. We know Google likes that. How do we make the content so good people want to share and how we get it in front of the right people, so that it gets linked too often. One thing we haven’t talked about that’s very important is forums and groups. If you make great content people start sharing it from places like Face book groups and inside discussion forums and there’s a link for the great for you.

 

Borja: And what types of groups do you because I’m the host of six different Face book groups all branded under money each for its own category. I have a blog in face book group, I have a podcast in face book group but I’m very careful with what I allow people to post. But my guest or what I’ve seen from what people post on my groups is everything that is of value gets through my filter.

 

James Schramko.: That’s right the people vote it to the top and possibly even maybe why we’re speaking you know someone might have mention my site or my content and that’s how it works. You want to be remarkable Life Seft Gordon says. You want to be the content that people are pointing to or talking about in the marketplace and for that reason. One area we haven’t really touched is on how you can steal content to make it more shareable and that’s where you start doing things like rents or contests like you do or a versus like a knock out competition or a, you know a zag when everyone’s digging type thing. A contrarian post or you might do a list post the top ten, blah blah blah or how to post. So tuning your content will also make it more shareable.

 

Borja: Yep and creating, you just mentioned like zigging when everyone is sagging and that reminds me of Derek helpern. He has a very popular piece of content where he’s talking how he wants in era when everyone was saying that content was king. He simply wrote a post called the sinus kink to create controversy and traffic and I think that’s a really really clever idea and he reached out to all to designers and told them about the pose because he knew the designers who would embrace his thoughts and then he reached to brighter some bloggers simply to get some you know some you know light conflict going on

 

James Schramko.: Yeah well Derek is a specialist at contrary and content, you got to be careful with it though. So if you do it too much, you end up pissing everybody off including your core audience and that’s where you have to be careful is a fine line when you’re doing contrarians posts.

 

Borja: Yeah what about forums because not that we’re talking about you know controversy and discussions. I think forums are a pretty heated place. How do you play around with forums you do it at all?

 

 

James Schramko.: Well I really cut my teeth on forum marketing; I put up thousands of posts in the war a forum when I started and many other forums. Those affiliate forums and software forums, until the point where I felt that I could do a better job. And about seven years ago I opened up my first forum, which is still going under a different name but it’s my core membership where I coach people. So I’m able post my content there and instantly gauge the reaction from my best customers who are very important to me. People who are my best customers give me their opinion. It helps me guide and tune my own content to make sure I’m on topic. The ones they like the most of the ones it’ll probably turn into extended posts or future products. Well they ask questions about it, so I can refine and improve and add more in-depth content. And then there’s other people’s forums where you know people talk about my blog post and link to it and of course Face book groups, which is really just the modern day way of having a forum. There are very popular groups like the Internet marketing super friends and then this act of antro port user community and there’s this other private programs and entrepreneur, officially Kani those places will link to my content as well. Even when I’m not there that’s the goal. The goal is I want people talking about my content. When I didn’t have to go and seat it. The fact that they got an email from me they clicked on it they liked it and then shared it or talked about it is the goal. So putting more emphasis on the right information and then sharing it to the first wall of users is my focus and then hopefully it’s got enough legs to carry its own momentum.

 

Borja: So again James I’m a very geeky person when it comes to doing some research on your audience and understanding who your audience is. I tend to talk a lot about audience segmentation and all that. You seem like a very savvy person when it comes to knowing who you’re speaking to, would you mind describing that person that ideal listener that ideal reader of yours, your avatar.

 

James Schramko.: Well it depends if you’re talking about the coaching or the services business because I also segment my data base but for the most part, my listeners are in their intermediate stage, they past the bizarre styles in the author’s wonderment. Novice newbie beginner slash gullible dreamer, they’re more into that of been bitten a few times. I know that most people are trying to rip me off. Now I appreciate the good quality that’s coming from here straight to the point. No filter and that’s where we connect. So I get the early intermediates right through to the very advanced a lot of eight and nine figure marketers get my email list. I see their names there I meet them at conferences. So I’m particularly strong in the mid to high six figure marketer to the early to mid seven figure marketer, that’s my sweet spot. And I have a slightly more mild demographic I think at sixty something percent which is fine. It’s not ninety percent it’s not fifty fifty but in general I think there are actually more males in this part of the market segment because I’m probably slightly more technical or strategic, a little less fuzzy and soft and cuddly. So less mommy blogger more you know Patel if that’s a sliding scale. And then and then they stay people are willing to invest in themselves but they’re not fools. So they look for a return on investment and the best ones come through to my coaching and then of that there’s a percentage. We go through to my highest level which is called Silver Circle and almost always people coming in to that in a low to mid six figure business scenario. And they’re really looking to go to seven figures and that’s where we focus, that’s my sweet spot.

 

Borja: Makes complete sense to go there if you have that circle.

 

James Schramko.:  They can’t lose because they get me on their team and I’ve got so much experience in that zone. You know I don’t do startups, I don’t do kick starters, I don’t do venture capital. I’m not doing nine figure business bureaucratic politics and Silicon Valley stuff. I know my market and it’s that small to medium sized business that wants to double their profit or triple or quadruple it and they’re in that you know got a team a small team maybe one or two people or some contractors and they’re struggling with capacity marketing systems, organization, cash flow. And I can really just get in there roll up the sleeves and help them out. And everything that I publish is serving those people because I’m really just reflecting the same steps I went through to grow a multimillion dollar per year business. And we run a seven figure profit with a twenty five hour work week.And by the way I mean me and I’ve got a  team there who provide the services and help me with the publishing and we’ve got a really good rhythm and structure and the lessons I’ve learnt on the way to doing that really replicate able. So I to share that within my community and my content is really just a sample or demonstration of what we’re doing and people who sample that typically get exposed to it over enough time where they want more and then they’ll make an investment. So I have this slow burn type of marketing approach. It’s more of a low pressure system I call it. It’s not extremely segmented funnel it’s not a force fed paid induction thing that needs to have a result within a week or a day or an hour. It can take months sometimes years. However it will find the right customers and it will turn them in into great buyers over time. So what I’m saying is it’s OK to have a longer term approach to business as long as you have a business model that supports that and in my case it’s a recurring subscription business model, where I don’t have any debt, I don’t have any burning need to convert prospects in the customers in a very fast time frame. I can take a slow approach to it but I end up with a really good business where I’m only dealing with good people and we get a less than one percent rate fund right on several million dollars a year which is pretty satisfying as a business owner.

 

Borja: Well that was super super valuable and pretty sure that anyone listening where will appreciate what you just taught us. Thank you for that. So James I think we have provided our audience with everything they need to craft a very successful content syndication and overall content marketing strategy. I think you for that and I’m pretty sure everyone else does as well. Where can people go to find out and learn more from you?

 

James Schramko.: I did a course that covers a little bit about content creation and syndication and it’s called on the racecourse dot com it’s free. I suggest people grab that as a starting point.

 

Borja: OK I’ll include that on the show note for sure but James again thank you so much for calling I appreciated it. I hope to have you again in the future.

 

James Schramko.: Thank you very much for having me.

 

Borja: All right

 

Well hope you enjoyed that interview with James Schramko. I want you to pick three places where you’re going to start syndicating your content publish and then master these places if you want to share your thoughts on this episode, use the hash tag money divert twelve on Twitter. You can also go to money divert. Com slash episode twelve and read all the show notes and see all the resources that we mentioned here in the show. Once again guys thank you so much for being here. Go out implement and keep on diving.

 

 

 

 
Today is all about content marketing and constant syndication with James Schramko. Episode 12, let’s do it.

 

Borja: Welcome to the money diver podcast. I am Borja, and every week I bring you step-by-step action only marketing strategies’ that you can implement in your business to see the results fast. So let the diving begin.

 

Borja: Well hello hello. Welcome back, arigato, for taking some time again deciding to invest your precious learning time, your business learning time, with me. I mean no words can express the appreciation that that makes me feel. Well today I brought in James Schramko with me James Schramko from superfastbusiness.com because they wanted to discuss and chat a little about the process that he goes through to syndicate and to promote his content write. His sort of content marketing strategy because the other day after I publish the last podcast episode I went through my typical process I’m very robotic about how I promote my, my content. I go to one place first I usually go to Twitter first and I go to Speaker.com or oh or Sound cloud or any other place for podcasting face food but how do you and I noticed that, I mean, there’s so many other places that I could be spending my time promoting my content on my efforts. So I decided to have someone who does who goes through a similar process and see what it what they do and so you can decide and you can you know get an overview of how you can do it with your own content because you definitely cannot spend all of your time everywhere because you want to do it writing all of these different places you’d rather be handful of places to promote it and do it right in each of those places and master them. And as you grow expand your reach. So without further a due, let’s just jump right into the interview and start diving into this awesome content.  So James welcome to the show man thank you for coming I really appreciate it.

 

James Schramko.: It’s my pleasure to be here Borja.

 

Borja: Yeah, so for the first question I want to ask you is would you mind telling us a little about your business and how you use syndication in your business and how you got started with that.

 

James Schramko.: Well this is called superfastbusiness.com and it’s primarily run from one web site which is a blog format with a podcast. So content marketing is our primary traffic channel and it’s important for us when we publish things that it’s getting out to the right people and that drives our business which helps people grow their own business we have a paid membership where people can learn more about growing their business profitably and we also have some services like web site development and search engine optimization.

 

Borja: OK so basically I want to ask you about content syndication. OK so what is the process that you take whenever you publish a new piece of content and where do you syndicate that content. Where is it the first place that you go to?

 

James Schramko.: Well I haven’t hit published these days which is great but when my team hits publish

 

Borja: all right

 

James Schramko.: then automatically. Typically we have rich media type posts, meaning that we have text image and audio or video or both. So it’s automatically going to push to the iTunes platform. So automatically whenever we hit publish iTunes starts feeding our podcast and that’s a vital channel for us. That is probably the most important channel after our mail list. Once we’ve done that we’ll email the customers who are on the subscription list to let them know there’s a new post. I also pay attention to what sort of frequency they’re comfortable with. For people to get an update when the post is published or else just a weekly summary and the weekly summary is sort of a gathering of all of the posts are done that way to put into one post and then we send an e-mail out specifically just for that particular post. Now I notice on the blog post that we have our sharing widgets we have a Face book widget. We’ve got Google plus we have Twitter and they’re places that we will share that post as well. Now it might depend on who your market is if you’re a real business to business market you might want to have LinkedIn and if you’re really food or fitness or trendy hip market you might want to have Instagram as one of your major sharing channels. But for me I like to put my best content on my website and then I put a link to it at places like my Face book fan page and also in my personal PHAEDO usually share on my fan page and then share that fan page link in my personal page on Face book. How are we going so far?

 

Borja: Great, I mean I definitely use face book and I have a similar process to yours but I always I’m very robotic about it all. What are your thoughts about user facing like do you have any specific tweaks for you know secret tips or something.

 

James Schramko.: I do actually I did a whole episode on this exact topic on how to grow your business socially

Borja: what would that be?

 

James Schramko.: It was called How to grow your business socially with Gen Sheehan and I chose Jen because she used to be so strong with pay per click and Face book ads and then she branched out into more of a holistic marketing approach and she does campaigns for popular politicians. A coma stores and very large corporations some of whom are so big that she can’t even say their name and she took us through a syndication flow and the idea is that you go from your blog post. You then have a systematic approach to share it through the social places but you don’t just sort of grenade it all at once. Instead you send out your email you face book the post and then you tweet about the post. But then you’ll also later on your share on Pinterest then you’ll tweet that pin then you’ll do your Linked In post. That’s almost a copy of your post but links back to the post and then you tweet your Linked In post then you Instagram then you tweet it and then you will do a video Instagram and any tweet that and that’s basically over a series of days and they have a content syndication schedule and one of the rules of thumb is that you should  spend as long syndicating a post as you do to create the posts a lot of people publishing a lot of content and then so leaving it at that, but you can really give that content legs by putting it in the right places.

 

Borja: Yeah sort of that eighty twenty rule laws are focusing a lot of time. Promotion Well basically this would be some sort of like fifty fifty but not the main fact is that you do need to focus a lot of promotion and the way you’re describing it I think it’s fascinating, you sort of you have like a tree sort of like a tree with ramifications and always twitting whatever you’re you know reposting your content and I think that’s really.

 

James Schramko.: Like a cascading waterfall.

 

Borja:  Like a waterfall precisely

 

James Schramko.: Then you can amplify stuff you go back and say OK, of all the posts on my blog which ones get the most opt , in so we’re trying to get the most shares naturally? And they’re the ones will amplify. We might run a remarketing campaign to people who have already seen our side or who are on our email list or that might be a look alike audience for people who are on or list. And we might run a campaign bringing those people back into the most popular or the most naturally viral post because those are the ones that the audiences have already voted on in some kind of a test winning status.

 

Borja: Yeah I also I’ve seen people like you use different retargeting like Face book as  retargeting strategies like placing different cookies. Now a days I don’t think it’s working with cookies now but I do like tagging different visitors to their most popular pages and then retargeting to them and what do you think about promoted posts because it’s almost the same thing as an ad now a days because they give you the option to just like targeting.

 

James Schramko.: the main thing is to work with the winning ones don’t do it on everything and don’t take a blanket approach. Same with re marketing cookies don’t just drop it on your entire side. Drop it on the checkout page or in a page where people have to get to show that they’ve put their hand up and said yes I’m more qualified or more interested in this information than just a quick browse to the site. And set timers so that you are only following people who spent more than thirty seconds on your site instead of all the people who just bounce within a second or two because those people aren’t really interested.

 

Borja: That’s very clever. That’s very strategic and that’s definitely something that business owners have to consider in order to get a precise and optimal return on their investment and our ally. And moving onto twitter because they use Twitter a lot but I would like to know if you have some specifics for Twitter.

 

James Schramko.: Well as mentioned you can tweet different stages of your syndication you can tweet the blog post, you can tweet face book post you can tweet the Pinterest pin the Linked In post the Instagram. You can also set up your blog so that whenever you do post it automatically tweet the post and I have got one of those things set up and there’s several services out there that will just pull your blog post and then automatically tweet it. So if you forget to tweet your post you can do it. And then what I do on my blog post is I make sure that I have re-tweetable type phrases for each blog post, so that people can easily just click on them and share the content.

 

Borja: Yes using something like click to twit and that’s right.

 

James Schramko.: Exactly yeah well you can just get your team to hard code it. Once they learn the formula you can do it yourself without having to use a redirection service. Yes pre formatting tweetables so that people can easily just click on and make it easy for people to share your content and of course it is worth saying that we should be working on doing the best possible content in the first place. Like get the best topic, do your researches get the best possible solution for your market place and put more effort into creating better content, than mediocre content. Because if the contents quite good what you will find is at some point people start sharing that automatically and you only have to see those different networks and then all of a sudden it just takes off. So the post I was talking about just before the socially grown post it actually had one hundred twenty something Face book shares within a day. Just because people picked up on it and thought it was good and just started sharing it naturally and organically and that’s really what you want to right. And because I think a lot of times people forget that there is actual human beings reading these posts and actual human beings judging the quality of this content and reacting to how good it is. If it’s really good you’ll see the numbers go up. If it’s not that good you’ll want this, I mean it really is that simple. But I can see how for a beginner or something someone who is just starting out these wouldn’t be that obvious because they might not get a lot of traffic they might not see a lot of engagement. So definitely focus on quality because there’s people actually enjoying what you’re putting out there. And I would I have a question because you mentioned that you tweet a lot like if you pin you also tweet what you pin, if you linked in at your post you also tweet your Linked In post. My guess is you don’t do it daily because it would be like too much repeating the same post just from different places. You’d like, you spread it through the week or through a month.

 

Borja: Well the key to this technique used to spread it out. You have a content schedule. Now I didn’t say that I do this, I said that Jen suggest this. I tend to be fairly sparing, I just post my tweets straight to the blog. I don’t have a complicated social media schedule I don’t have tools doing it automatically. I usually just share my posts at one level deep. And I do it over a series of days. I do one or two methods, one day then I go back the next day and do the next one and I can do that manually because I’m only publishing one piece of content a day. So I can go and share today’s post on Face book and then to my email list and then I can go and look at yesterday’s post and I can pin it and tweet it and I can go the day before his post and I can Google plus it and maybe tweet it again. Now you need to be tweeting a few times a day according to the statistics and you need to be posting to Face book every day as well. So I don’t think that’s an over the top sort of schedule for you to do manually or to plan out unless you’re publishing multiple pieces of content per day.  And what’s your favorite type of content to publish if I may ask.

 

James Schramko.: I like audios, I think audios are by far the easiest because it’s a rich media source. It fades into Apple I tunes and stitcher. Once I’ve recorded it I just drag it into Drop box and the team takes over. It can turn into a high value transcription which you can grab an opt in for when people go to get it and it tracks a lot of search engine traffic because of all that, all the words that you say in a podcast get transcribed and turn into exactly the type of content that humans value and Google loves. And then if you happen to do something that people want to share and comment on. They are all good signs to Google that this site’s valuable and authoritative, people stay on the site longer they view more pages and you actually sell more because people can hear tern, they can decide if they trust you. Through a podcast you can have a nice call to action in a podcast and from me as the publisher. It’s just absolutely the easiest possible format, way easier and less complex than video. And it is excellent for someone like me who’s not keen on typing on I wouldn’t call myself a writer or a wordsmith so I hardly touch a cable.

 

Borja: Right and how long does it take you to transcribe, I’m just kidding I know you don’t do it yourself. So what about Pinterest because I mean I like Pinterest but I don’t really understand it. I use it for all, everything that I publish I also published to Pinterest. I have some decent traffic from Pinterest as well. But it’s sort of like a place more for graphics and mommy bloggers and fitness. People are still, kind of, sort of people who are in the business base seem to have a harder time on Pinterest. What tips you have for them?

 

James Schramko.: Well I think Pinterest very strong for E commerce. So if you have anything e commerce it’s a strong thing. It is good for info-graphics and I do use info graphics in my marketing and it’s good for getting back links to your site. It’s just an authoritative link source. So it’s probably worth putting a little link to your image. That’s why our standard operating procedure is that every post has an image and one of the reasons we do that is that when we have our blog post summary on the home page of our blog there’s always an image and that reduces the bounce right by about half.

 

Borja: You just have an image in your post.

 

James Schramko.: Always have an image in the post. And also when you share it on on the other platforms like Face book it will pull the image in so it gives people something else to look at.

 

Borja: Yeah that’s definitely true but what I find fascinating is that it reduces your bounce rate that much just because of an image that’s something definitely power forming and interesting because bounce rates can really hurt your website basically.

 

James Schramko.: Bounce rate, it’s one of those fantastic conversion metrics you know if you have your bounce rate. And you getting X amount of traffic to your site, you’re literally doubling the opportunity.

 

Borja: Definitely and then what about the description on your Pinterest post, do you make like a long description. Do you mean like a unique description or be just sort of copy and paste your excerpt or your meteor description from your post.

 

James Schramko.: Generally I’ll just click on the Pinterest widget, let it pull an image and pull in the description and I might just modify it a little bit. Well I’m not totally focused on Pinterest as a market place but when I look at my pin board I can see traffic and I can see some referrals from there enough that I was able to justify continuing to pin there. Whereas with linked I got so few conversions, I didn’t bother sharing stuff there. So  I think it’s a good SEO source for getting back links. When it is hard to earn back links these days, it’s just an easy one to get.

 

Borja: It’s definitely harder to get back link these days. I agree with that and what about Google plus because now that we’re talking about back links and SEO I think Google plus is definitely I mean even though people are very skeptical about Google plus because let’s face it who really uses cool plus but I definitely make sure that my content is always on Google plus because it’s owned by Google obviously. What are your thoughts on these networks?

 

James Schramko.: Yeah I think its main value would be just for authority, SEO. It’s not something that I use. I don’t think a lot of my audiences use it. People seem to generally regard it as a failure. So it is really native to someone’s inbox but it doesn’t take long till PayPal just turn it off, so again a chair to Google plus just because it is a Google authority link and it will sharpen your webmaster tolls but I wouldn’t put too much effort on her. I think the main action is for me and for most people is face book and Twitter.

 

Borja: Definitely the two big names the two big networks.

 

James Schramko.:  And if you are business to business than Linked In is going to be good for you as well.

 

Borja: Yeah I’m always sort of reluctant to search on LinkedIn simply because I don’t know I try to focus I don’t have a huge.

 

James Schramko.: I log in there once every six months it’s such a complete spam market, everyone sending you  messages to sell you something. I don’t rate it very much at all.

 

Borja: Definitely I mean and so many so many groups Linked In groups that are rubbish to say the least.

 

James Schramko.: Absolutely

 

Borja: Yeah, it’s a very spammy place but there’s people who get around with it and who really profit from Linked In. And what about syndicating your content to other blogs what are your thoughts on that?

 

James Schramko.:  Well of done a few guest posts and sometimes they re-purpose something that is in my site so for example I’ve got one at the moment we anatro port. They saw an info-graphic they liked in a podcast and they wanted to re-purpose that on their site. So you do that because you’ll get a buyer link and a picture and in front of their audience. And there were answers a good audience for me because the average customer is paying a few hundred dollars a month. So the database is made up of thousands of qualified people, so it’s a good idea to share content to somewhere authoritative. And I did also submit some content to Noah Cagon for it okay dark sites. It’s about pod casting and it was something like you get your first million downloads for pod casting from scratch. And it was a very popular article and it does drive traffic. So I think it’s if you doing good enough content people will start asking you to share that content or if they can have guest submissions on their site. That’s how I ended up with these opportunities and I think that that’s OK as long as you get your naming rights and a link to your site and that they have a reasonable audience who you’re interested in dealing with.

 

Borja: OK I guess you don’t just copy and paste your rating content into.

 

James Schramko.: As as an S. E O. person I’m quite aware that it’s better to have a original content. So I’ll tailor it for their audience. I will adjust it and make it unique for them.

 

Borja: Right and I had a guest recently who was talking about guess posting and he had no problem on just you know a republishing his post and me being at an S.E.O geek myself I simply get Goosebumps from hearing that he wasn’t afraid of republishing his content.

 

James Schramko.:  The way it works from Google’s point of view is that they’ll promote the most authoritative side, not the one that publishes first but the one I think is more powerful. And that’s why I think it’s always good to rewrite your content or reformat it to make unique. I mean we’ve got an entire business that does this for a living we’ve been around for about seven years, our SEO business, writing original content and repurposing content. You know it’s a simple as taking a podcast and transcribing it or turning a podcast into an info graphic you know turn it into a different medium chop and change it. Repurposes it for a unique audience, give it a new introduction and change up the format a little bit and it’ll be unique enough to stand on its own with Google.

 

Borja: Definitely and have you ever wondered into the jungle that is read it, have you played with it.

 
James Schramko.: I have and I consider that noise.

 

Borja:  Is a very mysterious place I would say but what I would like to know is what are all.

 

James Schramko.: I’m not a web geek I just stick with the fundamental and for me it’s focusing on my blog and making it the best asset that I can and that’s how I’ve built up my email list,  that’s how I’ve built up my organic search traffic, I’ve built up sixty something thousand back links. For this site I’ve got fifty thousand visitors a month. I get fifteen thousand podcast listens a week. It’s that’s where I put my energy and I’ll just work on the closest ring of people who are my ideal audience but I don’t think my audience are a read it. I’m not a read it person and I don’t think most of my audience are.

 

Borja: OK that’s fair enough. And do you use, do you still use bookmarks for your post?

 

James Schramko.:  I don’t bookmark my posts

 

Borja: Anymore.

 

James Schramko.: I think that there’s some useful bookmarking for brand new sites trying to get a leg up to just to get seated and found and indexed. But it’s not really a core strategy these days.

 

Borja: Yeah because it also I mean, if your work do that it can also hurt your SEO because it’s being marked as a spammy way of getting back links.

 

James Schramko.: Any easy way to get a back link is generally going to be low value. Harder ways to get back like genuine shares on a really good piece of content will be rewarded more, work on getting back links.

 

Borja: Yeah that’s the trend these days and that’s why SEO is been so powerful is because it’s so difficult to get it right that when you do get it right you get really really right

 

James Schramko.: So it’s a result by not forcing a S.E.O. SEO is a byproduct of good content marketing and SEO doesn’t just mean back links. SEO is about site structure usability, on page content share ability. So as a company we focus much more on how do we make our site load fast. We know Google likes that. How do we make it easy to consume on a mobile. We know Google likes that. How do we make the content so good people want to share and how we get it in front of the right people, so that it gets linked too often. One thing we haven’t talked about that’s very important is forums and groups. If you make great content people start sharing it from places like Face book groups and inside discussion forums and there’s a link for the great for you.

 

Borja: And what types of groups do you because I’m the host of six different Face book groups all branded under money each for its own category. I have a blog in face book group, I have a podcast in face book group but I’m very careful with what I allow people to post. But my guest or what I’ve seen from what people post on my groups is everything that is of value gets through my filter.

 

James Schramko.: That’s right the people vote it to the top and possibly even maybe why we’re speaking you know someone might have mention my site or my content and that’s how it works. You want to be remarkable Life Seft Gordon says. You want to be the content that people are pointing to or talking about in the marketplace and for that reason. One area we haven’t really touched is on how you can steal content to make it more shareable and that’s where you start doing things like rents or contests like you do or a versus like a knock out competition or a, you know a zag when everyone’s digging type thing. A contrarian post or you might do a list post the top ten, blah blah blah or how to post. So tuning your content will also make it more shareable.

 

Borja: Yep and creating, you just mentioned like zigging when everyone is sagging and that reminds me of Derek helpern. He has a very popular piece of content where he’s talking how he wants in era when everyone was saying that content was king. He simply wrote a post called the sinus kink to create controversy and traffic and I think that’s a really really clever idea and he reached out to all to designers and told them about the pose because he knew the designers who would embrace his thoughts and then he reached to brighter some bloggers simply to get some you know some you know light conflict going on

 

James Schramko.: Yeah well Derek is a specialist at contrary and content, you got to be careful with it though. So if you do it too much, you end up pissing everybody off including your core audience and that’s where you have to be careful is a fine line when you’re doing contrarians posts.

 

Borja: Yeah what about forums because not that we’re talking about you know controversy and discussions. I think forums are a pretty heated place. How do you play around with forums you do it at all?

 

 

James Schramko.: Well I really cut my teeth on forum marketing; I put up thousands of posts in the war a forum when I started and many other forums. Those affiliate forums and software forums, until the point where I felt that I could do a better job. And about seven years ago I opened up my first forum, which is still going under a different name but it’s my core membership where I coach people. So I’m able post my content there and instantly gauge the reaction from my best customers who are very important to me. People who are my best customers give me their opinion. It helps me guide and tune my own content to make sure I’m on topic. The ones they like the most of the ones it’ll probably turn into extended posts or future products. Well they ask questions about it, so I can refine and improve and add more in-depth content. And then there’s other people’s forums where you know people talk about my blog post and link to it and of course Face book groups, which is really just the modern day way of having a forum. There are very popular groups like the Internet marketing super friends and then this act of antro port user community and there’s this other private programs and entrepreneur, officially Kani those places will link to my content as well. Even when I’m not there that’s the goal. The goal is I want people talking about my content. When I didn’t have to go and seat it. The fact that they got an email from me they clicked on it they liked it and then shared it or talked about it is the goal. So putting more emphasis on the right information and then sharing it to the first wall of users is my focus and then hopefully it’s got enough legs to carry its own momentum.

 

Borja: So again James I’m a very geeky person when it comes to doing some research on your audience and understanding who your audience is. I tend to talk a lot about audience segmentation and all that. You seem like a very savvy person when it comes to knowing who you’re speaking to, would you mind describing that person that ideal listener that ideal reader of yours, your avatar.

 

James Schramko.: Well it depends if you’re talking about the coaching or the services business because I also segment my data base but for the most part, my listeners are in their intermediate stage, they past the bizarre styles in the author’s wonderment. Novice newbie beginner slash gullible dreamer, they’re more into that of been bitten a few times. I know that most people are trying to rip me off. Now I appreciate the good quality that’s coming from here straight to the point. No filter and that’s where we connect. So I get the early intermediates right through to the very advanced a lot of eight and nine figure marketers get my email list. I see their names there I meet them at conferences. So I’m particularly strong in the mid to high six figure marketer to the early to mid seven figure marketer, that’s my sweet spot. And I have a slightly more mild demographic I think at sixty something percent which is fine. It’s not ninety percent it’s not fifty fifty but in general I think there are actually more males in this part of the market segment because I’m probably slightly more technical or strategic, a little less fuzzy and soft and cuddly. So less mommy blogger more you know Patel if that’s a sliding scale. And then and then they stay people are willing to invest in themselves but they’re not fools. So they look for a return on investment and the best ones come through to my coaching and then of that there’s a percentage. We go through to my highest level which is called Silver Circle and almost always people coming in to that in a low to mid six figure business scenario. And they’re really looking to go to seven figures and that’s where we focus, that’s my sweet spot.

 

Borja: Makes complete sense to go there if you have that circle.

 

James Schramko.:  They can’t lose because they get me on their team and I’ve got so much experience in that zone. You know I don’t do startups, I don’t do kick starters, I don’t do venture capital. I’m not doing nine figure business bureaucratic politics and Silicon Valley stuff. I know my market and it’s that small to medium sized business that wants to double their profit or triple or quadruple it and they’re in that you know got a team a small team maybe one or two people or some contractors and they’re struggling with capacity marketing systems, organization, cash flow. And I can really just get in there roll up the sleeves and help them out. And everything that I publish is serving those people because I’m really just reflecting the same steps I went through to grow a multimillion dollar per year business. And we run a seven figure profit with a twenty five hour work week.And by the way I mean me and I’ve got a  team there who provide the services and help me with the publishing and we’ve got a really good rhythm and structure and the lessons I’ve learnt on the way to doing that really replicate able. So I to share that within my community and my content is really just a sample or demonstration of what we’re doing and people who sample that typically get exposed to it over enough time where they want more and then they’ll make an investment. So I have this slow burn type of marketing approach. It’s more of a low pressure system I call it. It’s not extremely segmented funnel it’s not a force fed paid induction thing that needs to have a result within a week or a day or an hour. It can take months sometimes years. However it will find the right customers and it will turn them in into great buyers over time. So what I’m saying is it’s OK to have a longer term approach to business as long as you have a business model that supports that and in my case it’s a recurring subscription business model, where I don’t have any debt, I don’t have any burning need to convert prospects in the customers in a very fast time frame. I can take a slow approach to it but I end up with a really good business where I’m only dealing with good people and we get a less than one percent rate fund right on several million dollars a year which is pretty satisfying as a business owner.

 

Borja: Well that was super super valuable and pretty sure that anyone listening where will appreciate what you just taught us. Thank you for that. So James I think we have provided our audience with everything they need to craft a very successful content syndication and overall content marketing strategy. I think you for that and I’m pretty sure everyone else does as well. Where can people go to find out and learn more from you?

 

James Schramko.: I did a course that covers a little bit about content creation and syndication and it’s called on the racecourse dot com it’s free. I suggest people grab that as a starting point.

 

Borja: OK I’ll include that on the show note for sure but James again thank you so much for calling I appreciated it. I hope to have you again in the future.

 

James Schramko.: Thank you very much for having me.

 

Borja: All right

 

Well hope you enjoyed that interview with James Schramko. I want you to pick three places where you’re going to start syndicating your content publish and then master these places if you want to share your thoughts on this episode, use the hash tag money divert twelve on Twitter. You can also go to money divert. Com slash episode twelve and read all the show notes and see all the resources that we mentioned here in the show. Once again guys thank you so much for being here. Go out implement and keep on diving.

 

 

I would like to hear from you and what you thought of this interview, head on over to Twitter and let me know.