Create tracking URLs with UTM parameters for your marketing campaigns. Track traffic sources in Google Analytics with properly formatted campaign URLs. Free tool, no signup required.
Paste the destination URL you want to track.
Fill in the source, medium, campaign name, and optional term and content parameters.
Get your complete URL with UTM parameters appended, ready to use in your campaigns.
Create unique tracking URLs for every campaign, ad, and channel to measure exactly where your traffic comes from.
Add UTM parameters to links in your newsletters and email campaigns to track email-driven traffic in Google Analytics.
Use different UTM codes for each social platform to compare which channels drive the most traffic and conversions.
Create standardized UTM tracking across all client campaigns for accurate attribution and reporting.
Standardize your UTM parameters (e.g., always use 'email' not 'Email' or 'e-mail') to avoid fragmented data in Google Analytics.
Use clear names like 'spring_sale_2026' instead of vague ones like 'campaign1'. Future you will thank present you.
When running multiple versions of the same campaign, use utm_content to differentiate between variations (e.g., 'header_link' vs 'footer_link').
UTM parameters are case-sensitive in Google Analytics. Stick to lowercase to avoid tracking 'Facebook' and 'facebook' as separate sources.
Ensure Google Analytics is properly installed on your site. Check that UTM parameters are correctly formatted (no spaces, proper separators). Data may take 24-48 hours to appear.
Use a URL shortener like bit.ly after adding UTM parameters. The tracking still works, but the link looks cleaner for sharing.
UTM (Urchin Tracking Module) parameters are tags added to a URL that help track the source, medium, and campaign name of traffic in analytics tools like Google Analytics.
Yes, completely free with no signup required. Generate as many UTM URLs as you need.
utm_source, utm_medium, and utm_campaign are the three required parameters. utm_term and utm_content are optional.
Yes, UTM parameters work with both Google Analytics 4 (GA4) and Universal Analytics. The tracking URLs are compatible with any analytics platform that supports UTM tracking.
Yes, in Google Analytics, 'Facebook' and 'facebook' are tracked as separate sources. Always use lowercase for consistency.