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RG57: Software Creation as a Marketing Strategy Helped Darren Shaw Build a 7 Figure Business

http://feeds.soundcloud.com/stream/252197566-borja-obeso-software-creation-as-a-marketing-strategy-helped-darren-shaw-build-a-7-figure-business.mp3

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darren shaw

Darren Shaw comes on the show today to share how he used software creation as a marketing strategy when growing an SEO agency that turned into a 7 figure business.

Creating tools as a marketing strategy can be very powerful wen done right and a waste of time and resources when done badly.

This approach usually happens by accident, for example, I wanted a tool that would allow me to customize and personalize certain messages I display on my website to each visitor.

So I created my Content Personalization plugin, and when people started asking about it, I made it free for people to download, the word spread and it helped me grow my email list.

Takeaways From This Episode

  • How to create your tools
  • Using newsletters to promote your tool
  • Using content to promote your tool
  • Much more…

Resources

  • Local Citation Finder (tool 1)
  • Local Rank Tracker (tool 2)
  • Mention

Related Posts

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  • MD24: How to Create Amazing Marketing Videos With @AnthonyTranMAPMD24: How to Create Amazing Marketing Videos With @AnthonyTranMAP
  • MD10: 7 Step to Your First YouTube Marketing Video With Amy SchmittauerMD10: 7 Step to Your First YouTube Marketing Video With Amy Schmittauer
  • RG52: How to be Social And Attract Raving Fans With Ted RubinRG52: How to be Social And Attract Raving Fans With Ted Rubin

About Borja
Hi, I'm an entrepreneur. I created this blog to share my ideas and knowledge with you. If I'm not racing bikes, I'm here pounding the keyboard and drinking coffee.

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