5 Important Content Marketing Lessons For Your Blog
Less than a decade ago, blogs were considered nothing more than online diary entries; in today’s world, however, blogs are steadily gaining traction as a legitimate form of business. While blogs can be a great way for someone to express themselves, they can also act as an extremely effective business.
Even though this area is so young and still growing, a variety of marketing lessons already exists that can get your page views up and make your content more dynamic. This article will outline 5 simple marketing lessons for your blog content to make it more likely to be viewed.
The easiest way that you can make your blog content more relevant to the life of the average Internet user is to perfect the timing of what content you use in your blogs. Specifically, a great marketing lesson to learn is to know when to be topical in what you write.
When you are planning out your next blog, it’s important to realize it can have much more impact and relevance if you use a recent event to relate to what you want to write about. For instance, a blog post about the advantages of an Apple iPhone over other types of phones will definitely receive more traffic around the same time that Apple has a press release announcing a new phone they are releasing.
On the other side of the coin, it can also be advantageous to avoid certain types of content if negative events have captured the attention of national media, especially if the content you were planning on posting was potentially controversial in the first place.
A simple example of this could involve a conservative blog post about the importance of not strengthening gun laws; while this type of post would normally be fine, it would definitely receive scorn and negative attention if posted around the same time as a school or mass shooting.
Mastering and understanding when to post content around what is happening in national media can help you generate content that is more pertinent to current events, and will escape negative opinions on your work by avoiding potentially offensive topics in times of turmoil.
Quantity for Traffic
One of the main principles of getting browsers continually interested in your content is to create posts often and consistently. The average online reader will quickly lose interest in a blog site if they only update or post new blogs every few weeks; it will simply drop off of their watch list, and they’ll forget about it completely.
It means nothing to write good posts if there isn’t anyone to read them. Therefore, if you want to entice readers to remain loyal to your blog and/or site, it is critical that you are able to generate relevant content on a frequent basis.
If you don’t feel that you’re able to come up with relevant content on a bi-daily or even weekly basis, you may want to consider hiring a few writers to posts blogs along with you. Not only does this ensure that you will have new content, but it has the potential to diversify the topics that you discuss, and thus bring in new readers or appeal to a new market.
This is a type of marketing lesson that is easy to think about but can be harder to do in practice; consider keeping a schedule of when you’ve posted in the past and plan around those dates and times, attempting to create posts around similar dates and times. Generating a lot of content ensures that you can maintain a lot of traffic to your site, diversifying the users that rely on your content.
Quality for Loyalty
“We don’t care how big your blog is; we care how good it is. . .There’s got to be a way that your word matters more than just any word online.” – Lisa Stone
While it is important to generate a lot of content, this content must also stimulating and interesting. It means absolutely nothing to generate traffic and page views if these users don’t ever return to your site. In order to get loyal followers to your content, a critical marketing lesson to keep in mind is that your blogs must be quality work.
Any marketing lessons for generating content in any type of media will stress the important of return consumers, and the blog scene is no different in this aspect. There are two different routes your content can take from a quality standpoint.
On one hand, consider discussing a wide variety of topics in your blog content, not becoming too fixated on one topic or discussion. Doing this allows a wider variety of individuals to relate to your content, generating a diverse, yet loyal target audience.
On the other hand, many blog sites are very successful not by diversifying, but by the exact opposite: pandering to a niche audience. By knowing a specific target audience well and generating content that that niche wants to read on a consistent basis, you can also create a loyal base that will always come back for the content you generate.
No matter which route you take in these marketing lessons, keep in mind that loyalty and return viewers is key for blog content.
Hire Influential Writers
If your blog is not operated by one person, a very important aspect of these marketing lessons is that all of your blog writers should be individuals that are well-respected and that already have a fan base or user following. In order to achieve this, you should always try to hire influential writers when composing a blog website.
While this may sound like a challenge at first, it is actually quite straightforward. The best way to go about finding influential writers is to first develop an idea of what niche topics you would like as your content (sports, fashion, etc.) and then searching the web for blog sites on these related topics.
It should become clear within the first 5 Google pages or so which writers are the most revered, and also which writers are gradually gaining a following in the blogosphere. Through simple searches, it should be easy to find contact information for these bloggers.
Even if they do not want to transfer their content to your site completely, you may be able to gain the writing of influential writers on a contractual basis. Even having just one or two well-known writers on your blog site can help it gain traction in the blogosphere.
While these marketing lessons are mostly targeted towards outlining what specifically your content should contain, the writing of already influential bloggers can somewhat circumvent these marketing lessons to a degree and bring users to your site regardless.
Follow up Competitive Content
Many may believe that blog marketing lessons would advise steer clearing of the content that their competitors are creating; however, this can’t be further from the truth. Discussing your competitors’ content can be a great way to circumvent users from their site to yours, especially if individuals loyal to another site are curious to see your take on a topic they have discussed.
Marketing lessons on blog content frequently stress that it can be very profitable to track other websites and monitor the content and topics they discuss. Through doing this, you can respond directly or indirectly to content produced or your competitors’ websites in ways that are topical and that challenge the other website.
Coming up with content that challenges other websites or provides logic and evidence contrary to the opinions of others not only undermines your competitors, but increases your credibility to Internet consumers.
A competitor blog website can even sometimes be a case of “keep your friends close, but your enemies closer”. Behind closed doors, of course, an agreement between blog sites to cross promote each other’s content and opinions can be an extremely advantageous business arrangement. Not only does this keep the peace between competitors, but to the public it produces a vocal argument that is stimulating, enticing users to keep up with events as they develop.
Absorbing it All
These marketing lessons are specifically designed to help any struggling blog website to gain and maintain a steady Internet following. As far as actual content is concerned, these marketing lessons stress producing content that is topical and timely to current events and relates to discussions by other competitor websites, either in a direct or indirect way.
Patterns in posting content are simple; your blog site should be able to produce content that is not only produced on a consistent basis, generating web traffic, but that is also compelling to the user, creating repeat users and a potential fan following.
Finally, any blog website can greatly benefit from hiring well-known or respected bloggers who can increase traffic to a website and increase Internet visibility on their own, regardless of the content that they produce.
With these marketing lessons, you should be on your way to gaining credibility and a strong, passionate following in the blogging community.
What ideas have you had for marketing your blog? If applied, were they successful?
Share your stories below!