[toc]Writing effective copy is one of the most important skills you can develop if you want to be more successful in any type of online endeavor. Whether we are talking about an email campaign, sales letter or a website, persuasive words can make all the difference when it comes to converting the prospect into a

The top, the bottom, the right and the left… Yes? No? Anyone? Here’s the thing.  The secret to crafting effective email opt in forms lies in a website designer knowing exactly the type of visitor he or she is looking for and catering their visitors’ internet experience accordingly. Without a nuanced understanding of your audience and

[toc]All marketers have tried to design to the overall, generic needs of a visitor, but people are often looking for something specific. Basically this means that not every visitor will find something to love about your perfect landing page. However, there are some ways that you can make your landing page stand out and even

[toc]Website Benchmarking? I thought that was for big corporations! Think twice my friend… Now, this goes without saying. The purpose of every website that wants to make money, regardless of content, is to turn more visitors into customers. And if you create a benchmark website design, this will be heck of a lot easier. And

[toc]Whether your e-mail newsletter has 100 subscribers or 1 million subscribers, it doesn’t really matter if no one is actually opening or reading your e-mails. Odds are that most of your subscribers are just sending your messages straight to the trash. We live in a fast-paced world that’s getting faster. Even though they get their

Due to the sudden popularity of social media and mobile marketing, many people think email marketing is now old-fashioned, dead, and gone. In reality, things couldn’t be further from the truth, especially when you consider that researchers estimate that firms in the United States have spent over one billion dollars on email marketing in 2011,

[toc]One factor of keeping and maintaining good online business is to have a solid mailing list. If you have your own online business (or any other kind of business really) it is very ideal to have your very own reliable mailing list that can keep you close and always in touch with your valuable customers and

Your site’s getting huge traffic is not sufficient to make you happy. Because traffic is nothing when no conversion happens.  The world’s top converting online retailers do click not because they do magic tricks. It is mainly because you have not yet done what they have already been doing. Yes, they do have a secret

The old adage that you can only succeed in your business and improve your sales by beating your competitors can be somewhat true in its sense, but the real truth is that by having this attitude you could only do more harm to your online business rather than having success. The reason is times are

[toc]Conversion rate optimization is essential for any website that sells products, services or ideas. Unless your site is purely informational, you want to ensure that you are efficiently coaxing your visitors to buy, subscribe, click or take other desired actions before they leave for other web destinations. While there are no real short cuts to