An email subscriber list is one of the most valuable assets of any online business. An active subscriber list not only brings regular traffic to your website, but also helps you generate repeated sales and bring referral contacts. With so many changes to Google search engine algorithms lately, email lists have become by far the

There are about as many ways to get new customers as there are customers themselves. Customers can make or break your business. They’re the people who buy what you’re selling and encourage others to do the same. Of course, there are standard ways that all companies use to get the customers they need to succeed.

Creating a sense of urgency can be an effective sales tactic when it is used properly. Many potential customers have become immune to any sense or urgency simply because they see a salesperson’s urging as a sales tactic. It has been used so often across many industries as a promotional gimmick that even loyal buyers

With the holiday season in full gear, it’s a good time to give your clients and customers something a little extra to show your appreciation for their partnership and loyalty through the past year. But the issue then becomes what to get them. Pens and other forms of “swag” are nice, but can be costly

The best way to ensure that you are growing your business and getting the best mileage out of your website or landing pages is to improve conversions. Every business owner who wants to see his sales increase also wants to turn as many visitors as possible into buyers. Many people usually try to improve conversions using

A great landing page is one of the most important elements in creating an effective online sales campaign. Unfortunately many entrepreneurs make the mistake of using unclear and confusing landing pages that fail to make conversions. These pages may look attractive at first glace, but they don’t offer the page features that potential customers need to make the sale.

As you already know, I’m a big fan of email! I make a big emphasis on my email marketing strategy, but what exactly does this mean? To put it simply, an email marketing strategy is the way you manage everything from the moment a person visits your website to the moment they become a repeated

Blogging is intensive, on-going, and ideally creative. Every article keeps the site going with content for readers, like a new chapter in a book with each post. However, despite some of the best writing, many blogs fail because their authors and the companies that run them do things that drive readers away instead of attracting clients.

[toc]If you want to succeed in business, you must make it a point to study your competition, take benchmarking seriously. This is a basic marketing principle that too many companies ignore. Fortunately, with online businesses this is not difficult. There are many tools and resources that can help you learn all you need to know

As a business owner, you want to send the right message to prospective customers. Your company name and logo do much of the legwork, but the colors you use in your logo, on your website and even in your store can help or hurt sales. Are you trustworthy? Should customers purchase now lest product runs