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When it comes to traffic you can either pay with money or pay with time. Among the different types of “free traffic” you can use, guest posting is one of the most powerful because you get instant social proof and “authority juice” from being featured at some else’s website. Aaron Orendorff joins me on this

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It may sound easier tan it actually is… You join a community, post your thing and gets thousands of visitors and subscribers, right? Well, not always. But if your product is good enough, there’s an actual quick and simple process you can use to leverage the power of communities when you are launching and hoping to

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Creating an online course is an undertaking. Creating thousands is just a whole another level, and Craftsy has done just that. For today’s episode I invited John Levisay, CEO of Craftsy, a company that creates and sells online tutorials in the arts and crafts space (sounds familiar? ;)… John will show you how they took

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Content marketing is a term so repeated in the digital marketing space that it can easily lose it’s meaning or be associated with pure buzz and nothing concrete. I get it. But this is the story of a company (Wistia) and how they broke through the noise by understating exactly what type of contenting they

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The core takeaway from the story featured on this episode is how you can take of news and hyped events from your industry to create content that can go viral, be picked up by large publications and/or bloggers, or ideally, both. Benji Hyam comes on today’s episode to share how he took advantage of the

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Today’s feature guest is David Jackson from SchoolofPodcasting. We will help you understand and decide on how to create a podcast strategy and answer all of the questions you might have going on your head about starting a podcast. The first question you will want to answer is about what you should be podcasting. You might