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When it comes to traffic you can either pay with money or pay with time. Among the different types of “free traffic” you can use, guest posting is one of the most powerful because you get instant social proof and “authority juice” from being featured at some else’s website. Aaron Orendorff joins me on this

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Creating an online course is an undertaking. Creating thousands is just a whole another level, and Craftsy has done just that. For today’s episode I invited John Levisay, CEO of Craftsy, a company that creates and sells online tutorials in the arts and crafts space (sounds familiar? ;)… John will show you how they took

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Content marketing is a term so repeated in the digital marketing space that it can easily lose it’s meaning or be associated with pure buzz and nothing concrete. I get it. But this is the story of a company (Wistia) and how they broke through the noise by understating exactly what type of contenting they

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The core takeaway from the story featured on this episode is how you can take of news and hyped events from your industry to create content that can go viral, be picked up by large publications and/or bloggers, or ideally, both. Benji Hyam comes on today’s episode to share how he took advantage of the

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Martin Shervington is today’s featured guest. He explains how he managed to understand Google plus to hack into his community and grow his business and website traffic from it. Every person will have a different channel. It will depend on where your audience hangs out, so the key takeaway is understanding the ins and outs

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Here’s the deal. When you write an article, you are asking your readers to stop doing anything else and devote time to read your content. That’s asking to stop “Facebooking”, chatting with their friends, watching tv, playing PlayStation (I love that thing)… The world is full of distractions. So it’s your job to make your