Effective link insertion service workflow for SEO success

Ever stared at a blank spreadsheet, wondering how you could slip a high‑quality backlink into an existing article without sounding spammy?

You're not alone. Many of us have spent hours hunting for the perfect place to drop a link, only to end up with awkward sentences that feel forced.

That frustration is exactly why the link insertion service was born – a way to let you blend SEO power into content that already works.

Imagine you have a well‑ranking blog post about "organic skincare tips." Instead of writing a whole new piece, you could quietly insert a link to your e‑commerce store right where readers are already engaged.

Sounds simple, right? But the real magic happens when the service does the heavy lifting: it scans your niche, finds relevant anchors, and negotiates placements with sites that already have authority.

So, what does that mean for you? Less time chasing guest posts, fewer awkward rewrites, and a steady stream of backlinks that actually lift your rankings.

And because the process is automated, you can scale from one insertion a week to dozens without hiring extra hands.

But here's the catch: you still need to keep an eye on relevance. A link that feels out of place can hurt user experience and even trigger a penalty.

That's why the best link insertion services let you set strict filters – only match on topic, traffic range, and domain authority you're comfortable with.

Think about it this way: it’s like hiring a virtual assistant who knows exactly where to drop a note in a crowded room, so everyone sees it without feeling interrupted.

When you combine that precision with Rebelgrowth’s automated content engine, the result feels effortless: fresh, SEO‑rich articles paired with backlinks that grow your authority on autopilot.

Ready to stop juggling outreach spreadsheets and start watching your traffic climb? Let’s dive into how a link insertion service can become the quiet powerhouse behind your SEO strategy.

TL;DR

A link insertion service automates finding relevant, high‑authority sites, slipping your backlink into existing content without awkward rewrites.

Result: you save hours, keep relevance tight, and watch organic traffic climb as authority builds on autopilot, all while staying within your filters for topic, traffic range, and domain authority, and safety.

Step 1: Assess Your SEO Goals

Before you even fire up a link insertion service, you need to know what you actually want it to do for you. Are you chasing higher rankings for a handful of target keywords, or is your main goal a steady trickle of referral traffic from niche‑relevant blogs?

That moment of clarity feels a lot like standing at a crossroads with a coffee in hand, wondering which way will get you to the mountain view faster. The first thing to do is write down three concrete objectives – for example, "rank on page 1 for ‘organic skincare tips’ within 90 days," "gain 200 referral visits per month from evergreen articles," or "boost domain authority by 5 points by Q2."

Map Your Current SEO Landscape

Grab your analytics dashboard and pull the last 30‑day data for organic traffic, keyword positions, and backlink profile. Look for patterns: which pages already attract external links? Which keywords are close to the top‑10 but not quite there? Those are low‑hanging fruit where a well‑placed link insertion can push you over the edge.

According to link insertion is an important and often ignored link‑building strategy, targeting existing high‑authority articles that already rank well can shave weeks off the time it takes to see a ranking lift.

Define Success Metrics

Metrics keep you honest. If your goal is traffic, set a baseline (e.g., 1,200 monthly visits) and a target (+20%). If you’re after rankings, decide how many keywords you need to move into the top‑3. And if authority is the prize, note your current Domain Rating (DR) from Ahrefs or Moz and pick a realistic bump.

Don’t forget to track the click‑through rate (CTR) on the inserted links themselves. A 2‑3% CTR on an evergreen piece can translate into dozens of qualified leads every month.

Prioritize Niches That Match Your Offer

Imagine you sell a premium e‑commerce line of organic skincare. A link placed in a well‑read article about "best summer skin protection" is far more valuable than one in a generic "digital marketing tips" post. The relevance factor is what tells Google the link is natural.

Here’s a quick checklist to evaluate relevance:

• Does the article’s primary topic align with your product or service?
• Is the audience likely to be interested in what you’re offering?
• Is the existing content evergreen or time‑sensitive?

Budget and Timeline Considerations

Link insertion isn’t free – prices can range from $100 to $500 per placement depending on authority. Decide how much you’re willing to spend each month and how many links you need to hit your goals. A realistic rule of thumb: allocate enough budget to secure at least three high‑quality placements per month if you’re targeting a 5‑point DR boost.

Remember, you’ll see the biggest impact after 3‑6 months, because Google needs time to crawl the new links and attribute value.

Align With Your Existing Content Strategy

Don’t treat link insertion as a standalone tactic. It should complement the content you already produce. For example, if you’ve just published a guide on "DIY facial masks," ask yourself: "Is there a related article on a high‑authority health blog where my guide would fit as a natural reference?" If the answer is yes, you’ve just identified a prime insertion opportunity.

To see how a systematic approach can scale, check out how an automated link building service can boost your SEO results. It walks through the workflow of matching goals, finding sites, and measuring ROI.

Actionable Checklist

1. Write down 2‑3 specific SEO goals (rankings, traffic, authority).
2. Pull the last 30‑day performance data from Google Search Console and Ahrefs.
3. Identify 5‑10 high‑ranking pages that already attract backlinks.
4. Match each goal to a relevant niche article where your link would add value.
5. Set a monthly budget and timeline for acquiring placements.
6. Track CTR, referral traffic, and ranking changes every two weeks.

When you walk through these steps, you’ll turn vague ambitions into a clear roadmap that a link insertion service can execute on – and you’ll know exactly how to measure whether it’s working.

Step 2: Choose the Right Link Insertion Provider

Now that you know what you want to achieve, the next puzzle piece is finding a partner who actually delivers those results without turning your budget into a black hole. It feels a bit like dating: you’ve got a list of must‑haves, a few deal‑breakers, and you want to avoid the awkward first‑date conversation about ghosting.

Below is a hands‑on, step‑by‑step guide that helps you sift through the noise, compare real‑world data, and land on a provider that fits your SEO goals like a glove.

1. Identify Your Priorities

Start by writing down the three things you can’t compromise on. For most marketers it looks like this:

• Domain authority of the sites where the link will appear (minimum DR 40‑50).
• Topic relevance – the anchor should sit in content that talks about the same problem you solve.
• Transparent pricing – you need to know exactly what you’re paying per placement.

Having these criteria in front of you makes the comparison table you’ll build later much easier to read.

2. Check Provider Reputation

Look for case studies, client testimonials, and independent reviews. A reputable service will gladly share a few before‑and‑after snapshots – think “organic traffic +30% in 90 days” or “keyword rankings moved from 15th to 3rd spot after three niche edits.” If a provider is vague or refuses to show data, that’s a red flag.

One place to see a real‑world example of how an automated system can scale is in the guide How to Effectively Use an Automated Link Building Service for SEO Growth. It walks through the workflow, so you can compare what’s promised versus what you actually need.

3. Evaluate Targeting Controls

Good providers let you set strict filters: traffic range, niche category, country, and even the exact type of content (how‑to guides, listicles, product reviews). Ask them to show you a sample report that includes these fields. The more granular the control, the less chance you’ll get a mismatched link that looks spammy.

For example, if you sell organic skincare, you should be able to exclude any site that talks about “digital marketing” or “software development.” The provider should also let you choose anchor text length and placement within the paragraph – a natural‑sounding sentence beats a forced “click here” every time.

4. Ask the Right Questions

During the discovery call, run through a quick checklist:

1. What is the average DR of sites in your network?
2. Can you share a list of recent placements for a client in my niche?
3. How do you handle link removal requests or broken links?
4. Do you provide performance tracking (CTR, referral traffic, ranking lift)?
5. What is your refund policy if a placement doesn’t meet the agreed criteria?

The answers will reveal how transparent and accountable the service really is.

5. Run a Small Test

Before you commit to a monthly retainer, purchase a single placement or a “pilot batch” of 2‑3 links. Track the following for four weeks:

• Referral traffic from each URL (Google Analytics > Acquisition > All Traffic).
• Changes in keyword position for the linked page.
• Engagement metrics – bounce rate and time on page should stay stable or improve.

If the numbers look healthy, you’ve got a green light to scale. If not, you either need tighter filters or a different provider.

6. Make the Decision

Combine the data you gathered: priority checklist, reputation score, targeting flexibility, test results, and cost per link. Put them into a simple spreadsheet and give each factor a weight (e.g., relevance = 30%, authority = 25%, price = 20%, performance = 25%). The provider with the highest total wins.

Remember, the goal isn’t just to get a link – it’s to get a link that moves the needle for the specific SEO goals you set in Step 1. When the numbers line up, you’ll feel confident that the partnership will scale without constant micromanagement.

By following this roadmap, you turn a vague “find a link service” request into a concrete, data‑driven decision that saves time, money, and headaches.

Step 3: Evaluate Pricing & Packages

Okay, you’ve narrowed down a few link insertion service candidates. Now the real question is – does the price match the value you need?

It’s easy to get dazzled by a low‑cost offer and then wonder why the traffic never budged. The trick is to break the cost down into the pieces that actually move the needle for your SEO goals.

1. Know What You’re Paying For

Don’t treat a link insertion service like a mystery box. Ask yourself:

• Is the price quoted per link, per placement, or per month?
• Does it include any content creation, like a short paragraph to host your anchor?
• Are you getting a guarantee on link permanence (30 days, 90 days, forever)?

Most providers hide these details in fine print, so pull them into a simple spreadsheet. That way you can compare apples‑to‑apples.

2. Use Real‑World Benchmarks

Industry data shows the average acceptable price for a high‑quality backlink sits around $508.95, with paid link insertions typically hovering near $141. In niche‑specific verticals, you might see $332 per link, like the podcast campaign example from Patrick Whitener.

Those numbers give you a baseline. If a provider quotes $900 for a link on a site with DR 45, you’ve got a red flag. If they charge $150 for a DR 55 placement, that could be a sweet spot.

3. Build a Pricing Comparison Table

Here’s a quick cheat‑sheet you can copy into your decision‑matrix:

Package	Price per Link	Typical DR	What’s Included
Starter	$120	30‑40	Basic anchor, 3‑month guarantee, no content tweak
Growth	$250	45‑55	Custom paragraph, 6‑month guarantee, monthly performance report
Enterprise	$500	60+	Dedicated outreach, permanent link, quarterly strategy session

Feel free to add columns for “traffic range” or “niche relevance” if those matter to you.

4. Run a Mini‑Test Before You Commit

Pick the “Growth” tier from two different providers and buy a single placement each. Track the same metrics you used in the pilot batch earlier – referral traffic, keyword movement, bounce rate. Give it four weeks.

If Provider A delivers a 12 % traffic lift and a bump of two positions on your target keyword, while Provider B shows flat numbers, you now have concrete ROI data to justify the higher price.

5. Factor in Hidden Costs

Remember that a link isn’t just a line of text. You might need to:

• Buy a content upgrade if the host site wants a fresh paragraph.
• Pay extra for link longevity – some sites charge more to lock the link in for a year.
• Allocate time for reporting and tweaking anchor text.

All those line items should sit next to the base price in your spreadsheet.

6. Decision Checklist

Before you hit “confirm,” run through this quick checklist:

1. Does the price fall within the industry benchmark?
2. Is the DR level aligned with your authority goals?
3. Are the included services (content, guarantee, reporting) worth the extra cost?
4. Did the mini‑test show measurable lift?
5. Can you afford the total monthly spend without sacrificing other SEO investments?

If you can answer “yes” to most of those, you’re ready to scale.

And just in case you need a visual refresher, here’s a short video that walks through how to audit a link insertion quote.

Bottom line: pricing isn’t just a number. It’s a combination of authority, guarantee, and the extra work the provider does for you. By breaking it down, testing a small batch, and comparing against industry averages, you’ll avoid overspending and land on a package that truly fuels your SEO growth.

Step 4: Implement the Link Insertion Campaign

Alright, you’ve done the homework – you know your goals, you’ve picked a provider, and you’ve nailed the pricing. Now it’s time to actually roll out the link insertion campaign. Think of it as the moment you finally start planting seeds after you’ve pre‑pped the soil.

First, pull together a master spreadsheet that captures every placement you’re about to buy. Columns should include the target URL, the anchor text you want, the host site’s DR, the agreed‑upon guarantee period, and a notes field for any special instructions (like “add a short sentence about sustainability”). Keeping this tidy makes the next steps painless.

1. Create a Placement Brief for Each Site

Every host site is a different personality. Some want a tiny sentence tweak, others ask for a fresh paragraph. Draft a short brief that answers three questions: What’s the article about? Where will the link live (mid‑paragraph, conclusion, or sidebar)? What value does your link add for the reader?

For example, if you’re targeting a “best summer skin protection” post, your brief might read: “Add a sentence after the third bullet that mentions our SPF‑30 organic sunscreen as a natural alternative, with the anchor ‘organic sunscreen for summer’.” This specificity reduces back‑and‑forth and speeds up approval.

2. Vet Anchor Text for Crawlability

Google still looks at anchor text as a relevance signal. Make sure the anchor is placed inside a proper <a> tag with a clear href and that the surrounding copy gives context. Avoid generic words like “click here” – instead use descriptive, concise text that matches the linked page’s topic.

Pro tip: keep the anchor under four words and sprinkle the target keyword naturally. If you’re linking to a product page about “organic sunscreen,” use “organic sunscreen for summer” rather than “read more.”

3. Schedule and Launch in Batches

Don’t drop ten links on the same day and hope Google crawls them all instantly. Spread placements over a two‑week window. This mimics a natural backlink growth curve and reduces the risk of a sudden “link spike” that could look suspicious.

Use a simple calendar: Day 1‑3, submit placements to Provider A; Day 4‑6, Provider B; Day 7‑10, review any rejected links and resend with revised copy. Track each submission status (pending, live, rejected) in your spreadsheet.

4. Monitor Live Links

Once a link goes live, verify it manually. Open the URL, inspect the HTML to ensure the anchor is correct, and check that the link resolves (no 404). Then add a UTM parameter (e.g., ?utm_source=linkinsertion&utm_medium=referral) so you can see referral traffic in Google Analytics.

Set up a weekly audit: pull all live URLs into a Sheet, run a simple =IMPORTXML formula to fetch the anchor text, and flag any mismatches. This catches “link rot” early.

5. Measure Performance and Iterate

Give each link at least four weeks to settle. Track three metrics: referral traffic (sessions from the UTM), keyword ranking movement for the linked page, and engagement metrics (bounce rate, time on page). If a placement isn’t moving the needle, note why – maybe the site’s audience isn’t a perfect fit, or the anchor text was too generic.

Based on the data, adjust your next batch: tighten relevance filters, raise the DR floor, or experiment with longer anchor phrases. The goal is a feedback loop that continuously improves ROI.

6. Keep the Communication Loop Open

Good providers appreciate feedback. Send a short “thank you + results” email after a link has been live for a month. Share the traffic lift and ask if they can prioritize similar topics in the future. This builds rapport and often lands you better placement rates.

And remember, a link insertion campaign isn’t a set‑and‑forget tactic. It’s a living process that benefits from the same curiosity and tweaking you’d apply to any SEO experiment.

Need a deeper dive on how automated link‑building fits into the bigger picture? Check out How an Automated Link Building Service Enhances Your SEO Strategy for a step‑by‑step walkthrough.

Step 5: Monitor Performance and Adjust

Now that your link insertion service has placed a handful of links, the real work begins: watching the numbers and tweaking what isn’t moving the needle.

Set up a simple dashboard

Grab Google Analytics, Search Console, and your UTM‑tagged spreadsheet. Create three columns – referral sessions, keyword rank change, and engagement (bounce rate, time on page). A quick Bulldog Digital Media guide shows why those three metrics matter more than raw click counts.

Tip: color‑code rows that dip below a 2 % CTR threshold so they jump out at you during your weekly review.

Real‑world example: organic skincare brand

Emily runs an e‑commerce shop selling organic sunscreen. She bought five niche edits on health‑and‑wellness blogs. After four weeks she saw:

• 120 referral sessions from a “best summer skin protection” article (CTR ≈ 2.8 %).
• Her target keyword “organic sunscreen for summer” moved from #12 to #7.
• Bounce rate stayed steady at 45 % – a sign the link felt natural.

Two of the placements under‑performed: one on a low‑traffic site (only 200 monthly visits) and another with a generic anchor “click here”. She marked them for replacement.

How to adjust – a step‑by‑step checklist

1. Identify low‑performing links using your dashboard (look for < 1 % CTR or no rank movement).
2. Check the host page’s relevance – does the article still rank for a related term? If not, drop it.
3. Swap generic anchors for keyword‑rich phrases. For Emily, “organic sunscreen for summer” replaced “click here”.
4. Raise the DR floor for the next batch. If a link sits on DR 30, push the minimum to DR 45.
5. Retest with a fresh UTM and give the new placement another four‑week grace period.

And remember: Google needs time to re‑crawl. A sudden spike in new links can look suspicious, so batch your edits over a two‑week window.

Automation tip

If you’re already using an automated link‑building platform, feed the dashboard data back into its filtering rules. Most services let you set “minimum traffic” or “anchor length” thresholds – treat the spreadsheet as the source of truth.

For a deeper dive on how automation can keep your metrics in check, check out Effective Automated Backlink Building Strategies to Boost Your SEO in 2025. It walks through the exact workflow we just described.

Pro tip: the “thank‑you + results” email

When a link hits the four‑week mark and shows a lift, send a quick note to the publisher: thank them, share the traffic bump, and ask if they’d be open to a similar topic next quarter. That small gesture often secures better placement rates and even longer link guarantees.

Watch for link rot

Set a monthly script (or a simple Google Sheet =IMPORTXML formula) to verify each URL still returns a 200 status. If a page goes 404, reach out immediately – either ask for a fix or replace the link with a fresh edit.

Finally, treat the whole process as a loop: monitor, adjust, re‑insert, and repeat. Over time you’ll see a steady climb in authority, traffic, and rankings without ever having to write a brand‑new guest post.

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Step 6: Avoid Common Pitfalls and Ensure Compliance

You've got the goals, the provider, the budget – now it's time to keep the train from derailing. The biggest mistake marketers make with a link insertion service is treating it like a one‑off trick instead of a steady, safe habit.

Spot the red flags before you click “confirm”

Ever noticed a sudden flood of new backlinks overnight? If you see a dozen dofollow links from obscure sites you’ve never heard of, that’s a classic sign of a link scheme. Outreach Labs warns that Google’s algorithms actively hunt down “unnatural links” and can hand out penalties that wipe out your rankings according to their link‑scheme guide.

So, what should you do? First, pause. Pull a quick report in your SEO tool and look for any domains with no traffic, irrelevant topics, or identical anchor text across the board. Those are the ones you want to reject.

Keep relevance front‑and‑center

Think about the last time you clicked a link that felt out of place. Did it add value? Probably not. A link insertion should feel like a natural extension of the article – like you’re handing the reader a helpful extra resource.

Digital Shift describes link insertion as “adding your website’s relevant link to the existing content of another website” to improve the reader’s experience in their definition. Use that as your north star: relevance > quantity.

Ask yourself: does the host article talk about a problem my product solves? If the answer is “maybe,” dig deeper. If it’s a home‑inspection checklist and you’re selling organic sunscreen, the fit is forced – drop it.

Set clear, white‑hat parameters with your provider

• Only accept contextual, editorial links – no “footer‑only” or “sidebar‑only” placements.
• Insist on varied anchor text: brand name, URL, or short phrase, never exact‑match overload.
• Require a guarantee that links stay live for at least three months, and a process for quick removal if they go 404.

When you get a placement brief, skim it for these cues. If the provider suggests a generic “click here” anchor, push back. Suggest something like “organic sunscreen for summer” that actually tells the reader why the link matters.

Audit, audit, audit – and automate the boring bits

Set up a simple spreadsheet that pulls each live URL, its HTTP status, and the anchor text. A weekly =IMPORTXML check in Google Sheets can flag 404s before Google notices a broken link.

Then, cross‑reference the traffic stats. If a link isn’t bringing at least a 1‑2 % click‑through rate after a month, consider it a dead weight and ask for a replacement.

Remember, Google looks for a natural growth curve. Spread your insertions over a two‑week window instead of dumping ten links on day one. That mimics organic editorial activity and keeps the algorithm happy.

When a penalty shows up, act fast

If you get a manual action notice in Search Console, don’t panic. Pull a full backlink audit, isolate any domains that match the red‑flag patterns we talked about, and send removal requests. For the stubborn ones, use Google’s disavow tool with a short, polite file.

After cleaning, file a reconsideration request explaining what you’ve done to fix the issue and how you’ll prevent it in the future. Most sites see their rankings bounce back within a few weeks once Google trusts the cleanup.

Quick checklist before you hit “launch”

1. Scan each prospective host for relevance and traffic.
2. Verify the provider offers editorial, contextual links with varied anchors.
3. Set up automated 200‑status and CTR monitoring.
4. Schedule insertions in small batches over two weeks.
5. Prepare a removal/disavow plan in case a link looks spammy.
6. Keep an eye on anchor diversity – no exact‑match overload.

By treating your link insertion service like a disciplined SEO habit rather than a shortcut, you protect your site from penalties and keep the traffic flowing. Ready to put these safeguards in place? Let’s keep building authority the right way.

Conclusion

We've walked through everything from setting goals to monitoring results, and the common pitfalls you should dodge.

So, what does all this mean for you? It means a link insertion service can be a safe, scalable shortcut—if you treat it like a disciplined SEO habit rather than a magic bullet.

Remember the three pillars: relevance, authority, and consistency. Keep your anchors natural, spread placements over a two‑week window, and always have a backup plan for removal or disavow.

Got a fresh batch of links ready? Take a quick pause, run the checklist we built, and then launch. Watch the traffic lift, note the ranking bumps, and adjust the next batch accordingly.

In the end, the real power comes from the feedback loop: audit, tweak, and repeat. That's how you turn a handful of edits into a steady climb in domain authority and organic visits.

Ready to put these safeguards into action? Grab your spreadsheet, set up those UTM tags, and let your link insertion service work quietly in the background while you focus on creating great content.

And one more thing: keep an eye on Google Search Console for any manual actions. A swift cleanup—removing or disavowing a suspicious link—can save you weeks of ranking loss.

FAQ

What exactly is a link insertion service and how does it differ from traditional guest posting?

A link insertion service finds existing, already‑published articles that are top‑ranking for your target keywords and asks the publisher to slip your URL into a relevant sentence. You’re not creating a brand‑new post; you’re piggy‑backing on content that already has authority and traffic. Guest posting, on the other hand, requires you to write a whole piece from scratch and earn a backlink through a new article.

How do I know if a link insertion placement is relevant for my niche?

Start by reading the surrounding paragraph and ask yourself whether the link would actually help the reader solve a problem. If the article talks about “summer skin protection” and your product is an organic sunscreen, that’s a natural fit. Look for overlap in keywords, audience intent, and the article’s evergreen status – those signals keep Google from seeing the link as forced.

What are the red flags that indicate a link insertion provider might be using shady tactics?

Watch out for a flood of low‑authority domains, identical anchor text across dozens of placements, or guarantees of “do‑follow links from any site”. If the provider can’t show you examples of real‑world placements, or if they push “footer‑only” links, that’s a warning sign. A reputable partner will let you audit past edits and will reject sites with no traffic or unrelated topics.

How can I measure the ROI of a link insertion campaign?

Track three core metrics: referral traffic from UTM‑tagged links, ranking movement for the target keywords, and on‑page engagement (bounce rate, time on page). Compare the numbers against a baseline you recorded before the first insertion. If you see a 2‑3 % click‑through rate and a climb of two to three positions after four weeks, you’re getting tangible value.

How often should I add new link insertions to keep my backlink profile looking natural?

Spread placements over a two‑week window instead of dropping ten links in a single day. Think of it like planting seeds – a steady drip looks more organic to Google’s algorithms. Adding a handful of links every month, while rotating anchor text and targeting slightly different sites, creates a natural growth curve and reduces the risk of a sudden “link spike” penalty.

What steps should I take if Google flags a link from my insertion service as a manual penalty?

First, pull a full backlink report and isolate the URLs mentioned in the manual action. Reach out to the publishers and ask them to remove or replace the offending links. If removal isn’t possible, add those URLs to a disavow file and submit it through Search Console. Finally, document the cleanup, adjust your provider’s filters, and monitor for recovery over the next few weeks.

Can I use a link insertion service for local SEO and geo‑targeted pages?

Yes, you can leverage a link insertion service for local SEO, but you need to be picky about the host pages. Look for articles that mention a city, region, or neighborhood and that naturally discuss a local problem your business solves. Use a city‑specific anchor like “organic sunscreen in Austin” and add a UTM parameter that captures the location. This signals relevance to both users and Google, helping your local rankings climb.

What kind of anchor text strategy works best with link insertions?

The safest anchor strategy is a mix of branded, partial‑match and natural‑language phrases. Start with your brand name for a few links, then sprinkle in descriptive anchors that include a keyword and a benefit, like “organic sunscreen for sensitive skin”. Avoid exact‑match repeats; Google sees that as over‑optimization. Keep each anchor under four words and make sure the surrounding sentence explains why the link adds value.