RG71: 160k Email Subscribers by Leveraging Content Marketing With Alyce Currier From Wistia

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Content marketing is a term so repeated in the digital marketing space that it can easily lose it’s meaning or be associated with pure buzz and nothing concrete.

I get it.

But this is the story of a company (Wistia) and how they broke through the noise by understating exactly what type of contenting they should be creating early on to reach their ideal customers.

I invited Alyce to talk about their content strategy. And here’s a few of the things you will learn from this episode.

Takeways

• How they set goals for their campaigns
• Identifying the best channels to deliver content on
• Setting up a content calendar
• Contributing to create your content
• Promoting you content

Resources

• Clearbit
• Trello
• Slack