5 Killer Mistakes That Can Ruin Your Twitter Strategy
Anyone who uses Twitter regularly knows how engaging, and sometimes even addictive, this micro blogging platform can be, a good Twitter Strategy can really make a difference for your business. It is very different from the other social media giants, Facebook and LinkedIn, and has managed to attract a unique and loyal following over the years.
In an announcement at the end of 2012, Twitter revealed that it had more than 200 million active users. And that number, according to some sources, has now swelled up to 250 million users.
With so many active users, it’s no surprise that Twitter has quickly become one of the most significant components of any organization’s social media and customer engagement strategy. There’s hardly any business, small or big, that does not have an official Twitter account.
Not only are companies finding it much easier to interact with their target market using Twitter, but it is also proving to be a dream platform for PR and brand reputation management.
However, being an avid Twitter user myself, I’ve come across certain mistakes that a lot of individuals and businesses are making with Twitter that can hurt their chances of success with this platform.
In this post, I’ll try to explain each one of them in detail along with their possible impacts on your Twitter strategy.
1. Not Engaging With Your Audience
Think of this; How would you feel if a brand like Nike suddenly gave you a follow back and interacted with you?
You would feel valued! cared for!
If you want to increase the quality of your following, I advice you start paying attention to your audience, what are they asking for? what are they twitting about?
Engage with them and give them what they want, and you will see some truly remarkable results.
This is harder and harder as you grow bigger, but when starting out, there’s nothing better than having a strong, true following of people who are really part of your community.
2. Tweeting in the Wrong Time Zone
Ever wondered why despite tweeting so many interesting and valuable tweets you still don’t manage to get much RTs or responses from your followers?
Chances are that many of your followers never get to see your Tweets, since they belong to different time zones. By the time they wake up to see their Twitter timelines, your tweets get pushed way down the list.
This is a common issue that any Twitter user with a global following would face. That’s why some of the leading entrepreneurs and brands repeat their Tweets in the peak hours of every time zone.
This also makes sense because you want your most interesting Tweets to reach as many of your followers as possible. Moreover, you can use relevant hashtags in your Tweets to make sure they go beyond your followers and reach anyone who’s interested in what you’re saying.
But you can’t stay awake for 24 hours to Tweet in all time zones, can you?
You can, however, solve this problem by using services like the Buffer app. This free service allows you schedule your content sharing on Twitter and other social media websites so that you can easily reach followers in all time zones.
With a little extra effort and intelligent scheduling, you can reach a much larger audience through your tweets.
3. Limiting Your Reach Through Mentions
Every now and then you would like to mention an influential Twitter user in your tweets just to let the world know who you hang out with.
However, few people know that, doing this incorrectly can actually limit the reach of your Tweet!
Whenever you mention a Twitter user (@username) at the start of your Tweet, or reply to a Tweet, only the common followers between you and the person you mention will get to see your Tweet.
A lot of the times, users reply to a tweet thinking that everyone else can see it as well. That, unfortunately, is not true.
If you want your reply to be seen by all your followers, it needs to have something before the twitter username.
You can negate this problem by using a character, for example period (.), before you mention the username. This will make the tweet visible to everyone.
4. Only Tweeting Links
One of the biggest turn offs for users on Twitter, is an account that only Tweets links to its latest blog posts, product pages or sales deals.
Don’t be a robot.
There are many free services and plugins that can automatically tweet links to your website.
But that is not that point of using Twitter.
As someone who spends a lot of time on Twitter and also helps companies develop Twitter strategies, I would be extremely upset if more than 30% of my Tweets are links to my website.
Twitter is not a one way broadcasting service. It’s a place where humans interact and this is the main strength of this platform.
If as a business or an individual, you are using Twitter for only one sided link broadcasting then you’re not going to win many new followers.
As a brand, this will damage your credibility and send out the wrong message to your target market.
It will simply mean that you do not care about what they think and you’re even bothered to know.
If you look at some of the best and most successful Twitter users, you’ll hardly find them tweeting links without any context.
Build conversations and get closer to your followers. This is precisely the strength of this platform and ignoring it would be downright silly.
5. Using Every Possible Hashtag
Using relevant hashtags is obviously very important in getting your Tweets to the right people, but overdoing it can make you look desperate.
Hashtag stuffing might get your Tweets far and wide, but it would only mean that more genuine and influential people will try to keep their distance from you because this is usually how Twitter spammers operate.
Twitter is one of the most effective platforms to get up close and personal with your target market. But if you don’t take it seriously and look for short term gains, then you might end up damaging your brand image more than the number of followers you gain. This is why most experts recommend that you should not only be patient when using Twitter, but also look to avoid these small but very common mistakes that might ultimately hurt your overall social media strategy.
What have you found detrimental for your twitter strategy? feel free to share it on the comments!