7 Tips to Sell More by Combining Blogging and Email Marketing
Here are tips to sell more by using email marketing and blogging. These are two essential marketing tools for today’s businesses. If you want to sell more products and services in the 21st century, you will need to follow the following tips to sell more by using modern blogging and email marketing techniques. Check this article from ExactTarget to ensure that you are using the top three tips, as well as those below.
Why you should use a blog.
The word blog actually means “web log” and are used the same way as magazine articles. Blogs can be used for many purposes, all of which can drive your business if done properly. You can publish tips to sell more for businesses or information for consumers about new or useful products or services.
Blogs should not be an advertisement of your company! Recipients will just trash them immediately. Blogs are usually about 300 to 350 words. The blogs should establish the credibility and stature of your company while being entertaining and useful.
Always opt to hire professionals in any email or blogging situation you can’t handle really well. There are somecommon mistakes that are made which can easily be avoided. If you botch your sites, you will end up penny-wise and pound-foolish.
How to use email marketing
If done correctly, your regular emails can be welcomed by its recipients. An email campaign is sent out to many recipients at once. Every business should have a blog and utilize email-marketing services.
Here are some tips to sell more products and services: Use emails and blogs to educate, entertain and provide savings for your customers or clients. The emails can contain gifts and premiums.
Each email will contain at least one link to your blog site and to your website’s home page. Also, within the email should be a direct invitation to request enrollment in receiving your blog each week or month. Check this article from ExactTarget to ensure that you are using the top three tips, as well as those below.
1. Use your email lists to serve your blog.
When someone gives you their name and email address, it provides you with an audience for your blog at the same time and with no additional effort. It is not as hard as you probably believe to think of ideas for blog articles.
According to Henneke Duistermaat in Content Marketing, “Write a short, engaging email each time you publish a post. Get people to click through to read your blog posts on your website. Because that gives you a better chance that they browse around to look for more information about your products.”
Tips to sell more: If you promise a weekly or monthly email with special offers and a link to your blog, deliver 100 percent of the time, on time. Never let this information lie fallow in some dusty database. These names and email addresses represent opportunities to drive new business, referrals and the chance to burnish your reputation.
2. Schedule blogs and emails to work together and build audiences for each.
Announce the publishing date of the blog in your email and vice versa. Most publish weekly or monthly. Be consistent.
Tips to sell more: By coordinating both your blogs and emails, you will receive more benefits from both. Use both to promote a particular product or service.
3. Use a footer in your blog posts.
A footer is information that is placed at the end of a published piece. At the end of your blog post or email letter, place your coupons and special limited-time offers.
Tips to sell more: The bottom of your blog posts or emails is a good place for these offers. Readers will soon come to anticipate and rely on finding offers in each of the footers. Also, use the footer to put an opt-in offer such as premium content not otherwise available, a special coupon or an invitation to an event in your store.
4. Use FAQ autoresponders in your blog.
The term “FAQ” means “frequently asked questions.” Most good websites have this feature, which anticipate expected questions readers might have about your business, terms used in your business, etc.
Tips to sell more: You should anticipate as many answers to possible questions as possible. Write the answers on the FAQ page on your blog’s site. Write the answer to later questions on the FAQ page. That way, your page will grow organically.
5. Use social media to support both email campaigns and blog
Most successful businesses have a professional looking, frequently updated social media contributions on all the premium social media sites. Sites such as Twitter, Facebook, Google Plus, Linked In, Pinterest, Tumblr, Instagram, CafeMom and many others can be invaluable to you.
Tips to sell more: It doesn’t take much time at all to update your entry and it absolutely needs to be very frequently updated to retain interest. You can find information online that will tell you how to keep updated and create entries that will work for your business.
6. Offer to write guest posts for other bloggers.
Offer to write a guest post for other, related businesses. These can include your suppliers, on blogs for your local chamber of commerce, on the blogs of friends and business acquaintances, etc. You will find that if you approach them correctly, it will be very easy to get an invitation to give them a guest blog.
Tips to sell more: Writing guest blogs will have a synergistic effect, introducing your readers to another blog. More importantly to you, it will introduce the readers of the guest blog a chance to sign up to receive yours.
7. Make certain your emails and blogs are accessible on each platform.
Keep up-to-date on new platforms as they become available and educate yourself on which are being used currently. Don’t risk being left behind by quickly accelerating technology. If you don’t keep up, you will be perceived as uneducated and an incompetent business.
Tips to sell more:: Your emails and blogs must be easily read on Smartphones, e-readers and desktop computers. It may be wise to hire professional help to set this up so that you can change the content yourself each day, week or month.
Now is the time to bring your business into the new century and take full advantage of the technology to drive your success. You will multiply your marketing reach by using both your email marketing and blogging campaigns to work together.
What other tips to sell more would you include in this article? Share it in the comment section below!