The Ultimate Pinterest Marketing Guide – PART 2
[toc]This is the second and final part where you will learn valuable advanced techniques in using Pinterest to maximize traffic on your website. By now, definitely you took what you learned from Part 1 of The Ultimate Pinterest Marketing Guide by heart and now ready to take advance steps and skills to have the best advantages. Reading and studying the content of this guide will surely bring you tons of traffic so prepare to learn the essentials of Pinterest.
PINTEREST can bring in a good number of traffic to any website and it will keep doing it for a long time. Here you can learn about the procedures to optimize your page and start getting huge website traffic.
Starting from the very basics…
SPECIFIC IMAGES on PINTEREST
These visual images that you developed are mainly to be used on Pinterest and if you happen to browse quickly you will be presented with vertically displayed visuals with great information. There could be little or bigger amount of data within the display.
INFOGRAPHICS is a best way to present images which you can accommodate more information and sharing would possibly go viral.
Pertaining to the photography subject on Pinterest an arrangement of photos showing series of images depicting field depth with the correct size of aperture in each photo, these images would not be of value for just anybody but for photographers and photography hobbyist these are important. This can be very simple and the visual impact will make learning much easier and simpler for any budding photographer. Simple image presentation adds value to the board and it would be worthy to spread due to the fact that it would look nice on anyone else’s board and useful as well. This manner of presenting images will definitely earn more re-pins and through sharing it will spread out like wildfire.
PROMOTING on TWITTER
To stress one important reminder- each time you add a link to the pin directly to your site make sure that you also click on “POST to TWITTER”, this will acquire more traffic on and other social networks.
TweetAdder is a recommended automatic tweet sender that will bring in people to visit. Setting this up will only take five minutes and after that you leave the rest. You can use a simple line or two on your Tweeter.
Maximize your exposure and have a Pinterest RSS Feed connected to your Tweeter RSS Feed in your TweetAdder. This is so good because it will automatically tweet your pins.
The Best Advanced Strategy So Far
To embark on this effective strategy one must be willing to commit four days of your time and effort to complete this task. This is 100% worth trying and the part that would take quite some time is the number of posts that you have to create. The whole idea is to present your own website neatly and concisely..
By now, you should have the correct categories for your posts and it is best to be more specific. Organize your post, create subcategories and make a directory. The subcategories can become your other boards.
This is how you will spend your four days doing this valuable task. Remember to do this on each post.
- Make some improvements on the title. Develop a good title for people to click it.
- Optimized your URL by changing it for better SEO.
- Utilize the YOAST SEO Plugin to level up the SEO on each post.
- Create great featured images with overlay title text on each one.
- Install a related post plugin with a “call to action” text below and add the featured image again the only difference this time is that you have to add your own logo and the “Pin IT” message.
The most crucial part of this procedure is changing the images. Having a bold text on a great featured visual is indeed a definite attention grabber that people can’t ignore. People are usually drawn to images and having these valuable messages on them will give you an edge over your competitors.
Photoshop is a valuable tool in overlaying text over images. Use a standout text color against your photo through Photoshop it is really easy and simple to do. The text should be placed directly into the post making it a part of the whole picture. The “Pin It” button below the image makes it enticing for any viewer to re-pin and share it. With enough traffic, people tend to re-pin the image this way.
NOW- this is just the right time to get it all together. Organize your posts using subcategories and turn them into whole new different boards. At the photography pinterest sample, budding photographers will see some tips and tutorials that are well organized with eye catchy images in proper subcategories. These groupings of images with texts would really be relevant to them.
Presenting people with various boards with effective visual presentation will surely reap re-pins. People would browse through and eventually re-pin what they like onto their board.
Creating good subcategories is a tedious hard work, but it is really worthwhile to showcase your best boards this way- the content details as well as featured images will go a long way. Plugins are truly essential for this procedure.
Advanced Plugins 101
This additional task will allow you to add featured images to your category pages that you will eventually pin on your board- utilize them as cover and strategically have this go back to a particular location. This is a relevant step in making your own board look very well.
Have Your Specific Social Notification Bar
This will be the only paid plugin that you’ll need for only $8. This bar will appear on top of the pages wherein you can present your messages to the reader or viewer. There are many options on this plugin- you can have some animation, change the look of your presentation, depending on the entry point where the visitors are coming from. This is very useful.
When people visit your website via Pinterest the notification bar appears in the unique colors of Pinterest, with notes on the number of times it’s been re-pinned before and will provide an option to “follow” and repin the post. Apparently this is a perfect tool in targeting specific audience. Learning about your visitors accustomed to sharing your posts and through this plugin you can realistically know how many times your post is pinned making this method more credible.
This plugin can do so much more for you- you can use this on your Twitter and Facebook and other social network accounts or you can simply utilize this to promote your own product at the top of any of your web page.
Searching through Google about Pinterest Analytics would give you numerous results with trial products that you can use instantly. With too much choices sticking to just two very useful and powerful tools, which are the Google Analytics and Pinfluencer website is practical and by now you already have set up these two on your Pinterest.
PINFLUENCER- this is the most engaging and the most influential. You will see here the people that regularly pins most of your content and these will show you the people who produced most re-pins. Study this analysis by schedule- weekly is recommended. You will soon realize that they are a good number of people who are taking interest on your boards and content.
Once you know the people who are spreading your posts, it is only ethical to go to their boards also and follow about 5 or more of what you like among their posts. This way will help you take a space on their own notification window which will definitely make you noticeable to them. If you have a good reputation on your own niche, people will take you as an authority and they will distinctly appreciate that you are taking time liking their posts. This will develop personal relationship or connection valuable to your product and always leave personal comments.
It does make a lot of sense, right?
Selecting the Pins tab you will be able to see your pins- let say for a period of 7 days and learn which ones generated most traffic. Details such as generated page views, comments, likes and re-pins are shown on this tab as well. Very useful and valuable for you.
There is also a selection on the tab wherein you can view your most influential followers and this will reveal also your own followed boards. More tabs are available for metrics, competitors and for your own boards. Learn to discover and explore each one of them, familiarize yourself and take full advantage of these tabs.
Google Analytics is exceptional also it gives real time account whereas Pinfluencer has a downtime of one day in report.
These strategies could be overwhelming, but honestly these steps are crucial in determining your winning Pinterest edge. You will realize that every day will come as a success as you gain traffic and building your strong presence. You will have to sweat it out a bit to attain your Pinterest goal and to make your website a success.
Yes- there is really more to do and more effort to give to make your pinterest work according to your own good and interest. Soon this will give you results that can translate to monetary gain. With just a little patience and a little skill here and there, your dream of having an epic success is close at hand.
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Sources for images: Flickr & Google