6 Great PPC Advertising Networks
[toc]Finding PPC advertising networks that are as effective as they are affordable can be hard work. With so many out there, and their importance becoming increasingly paramount to a successful business, there’s a lot of pressure out there to find the right PPC advertising network to bring your business to the masses. To help alleviate some of this pressure, we’ve compiled a list of the top six great PPC advertising networks so that you can make an informed decision on which one to share your business with.
Everyone has an idea of what Facebook already is, as it’s become a social media giant that plays a large role in many people’s lives. What many people may not consider though is its effect on consumers and businesses alike. Thanks to the way Facebook operates, where users input their own data and preferences, Facebook is better than many other advertising platforms simply because it does the work of targeting clients that are more receptive to your offers.
By partnering with several agencies that specialize in behavior data gathering and targeting, Facebook is more equipped than ever to use your money to put the right advertisement in front of the right potential client.
In terms of cost, Facebook charges based on both per click and per impression. In order to help businesses get a better estimate of how much their advertisements will cost, Facebook allows users to allot a specific amount of money per day that Facebook’s costs will never exceed.
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As far as popular PPC advertising networks go, Google’s Adwords is probably one of the most well known offerings on the Internet. Thanks to being one of the most commonly used search engines on the Internet, Google’s Adwords have soared in popularity, making the more widely used than ever. Just because they’re the most frequently used doesn’t necessarily mean they’re the best, though. How does Google’s Adwords stack up as compared to these other PPC advertising networks?
Well, with their highly sophisticated PPC system and complex algorithms for search results, it turns out that Google’s Adwords is probably one of the most effective and best PPC advertising networks out there. Thanks to its intuitive interface and minor application fee of five dollars, it doesn’t take much to start up an account with Google’s Adwords. This no doubt lends to some of its popularity, as the risk of a poor investment is minimum.
As Adwords charges you based not just on clicks, but on customer relevancy related to those clicks, you can trust that your results are all contributing towards your advertisement and not just the result of someone randomly clicking things on the screen. As compared to some other offerings on the Internet, this helps tremendously when trying to figure out precisely how effective your advertisements actually are.
If you’re looking for one of the most reliable PPC advertising networks out there and have a small budget to experiment with, there’s no reason not to start with Google’s Adwords.
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3. Bing Ads
The Microsoft competitor to Google, Bing has established itself as an alternative search engine for those that want more personalized results. Although it’s not quite at the same level of popularity as Google, it still has some offerings that separate it from the rest of the pack as far as PPC advertising networks go.
One interesting tool of Bing Ads is the ability to import its competitor’s settings. That’s right, Bing Ads allows you to move your settings over from Google’s Adwords and re-customize them at your leisure on Bing Ads. In addition, Bing Ads comes highly recommended for those that are interested in personal support. Unlike the larger PPC advertising networks that generally care more about large publishers versus small ones, Bing Ads has made a name for itself by taking care of the “little guy.”
If you’re just starting out and don’t have much experience, you might benefit from working under Bing’s wings until you’re prepared for one of the larger and more popular programs.
4. Value Click Media
With over a decade of experience under its belt, Value Click Media is one of the oldest of the PPC advertising networks on this list. At over a hundred million visitors every day, it’s easy to see why Value Click Media can be considered to be at the forefront of PPC advertising networks. In fact, Value Click Media provides over thirty billion advertisements to nearly three hundred different countries on a monthly basis.
These kinds of statistics tend to speak for themselves and help to highlight why Value Click Media is such an effective choice for a business that is slowly spreading out into the PPC advertising market. While its popularity may have dipped in recent times thanks to the advent of two giants since its inception: Bing and Google, it is still a mainstay of the Internet that clearly is not going anyway any time soon.
Perhaps one of its most useful tools is the ability to target customers on a personalized level. With Value Click Media, you’re not just targeting potential customers with advertisements, you’re targeting them based on key marketing factors like demographics, geographical location, gender, background, etc. Profiling is one of its strongest offerings and one that should not be ignored for anyone seriously considering to get into the PPC advertising network game.
5. Ad Engage
May not be as large as the other offerings here or have as many tools available, but what Ad Engage lacks in utility it makes up for with transparency. With both cost per click and cost per week options available, Ad Engage strives to offer its clients a service that is, above all else, completely open to the user. There are no hidden fees or confusing terms of service to read, Ad Engage cares more about getting your advertisements out to the public than trying to scrape money out of your wallet.
Speaking to the success of their business model, Ad Engage has reported roughly twelve billion advertisements on a monthly basis. Twelve billion may not seem like a lot as compared to the thirty billion or more offered by other PPC advertising networks on this list, but twelve billion is still large enough to be worth considering. If you want to give a smaller advertising network a shot and don’t have a large budget, going with Ad Engage to learn the ins and outs of the business could be a good way to go. Once you’ve accrued enough experience here, you can move on to one of the more specialized and popular options to really get your money’s worth.
While the other PPC advertising networks discussed here have been primarily focused on the Internet in general, AdKnowledge separates itself by targeting another popular tool of the modern era: the cell phone. With targeted text ads that are offered on a per click basis, AdKnowledge is the tool for business seeking to target consumers on multiple fronts. AdKnowledge is cheaper than some of its competitors as well, saving businesses up to roughly thirty percent as compared to the same offerings by businesses like Google Adwords or Bing Ads.
Of course, AdKnowledge doesn’t have much utility on the Internet itself, as their output isn’t quite as high as any other network on this list. At roughly three hundred million ads sent out on a monthly basis, AdKnowledge is only useful for two types of businesses: those on a budget and those looking to specifically target users through text advertisements on the cell phone.
For anyone else, it’s probably a better idea to go with an advertising network that will put your money to better use and get your advertisements seen by as many people as possible. Still, AdKnowledge’s uses are enough to lift it up to the top six of PPC advertising networks.
With such a wide range of PPC advertising networks, the choice ultimately rests with your specific preferences. Do you want an advertisement that may be more expensive, but more effective in the long run? Are you looking for something similar and less hands-on? Regardless of your decision, there is a PPC advertising network out there for you. Once you’ve made the decision, all that’s left to do is craft your perfect advertisement and sit back as the traffic starts building.
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