Making Video Tutorials—The Right Way
Just about anyone with video creating software and equipment are making video tutorials. Few know how to make the kind of instructional videos needed to attract and keep thousands of viewers engaged and revisiting your website. Now you are ready to take your tutorial videos to an optimum level and begin maximizing the time and money you are investing in social media marketing. Follow this simple to help you create how-to videos that will effectively grow your business and promote your products and services. Read on to learn more about making video tutorials the right way.
Making Video Tutorials
Video Tutorials are one of the fastest, most effective tool for building online audiences. People today are far more likely to choose watching a video presentation of a product than to read about it. The power of the video content is the connection made with viewers. When videos are made well, people actually experience the expertise of speaker and quality of services and products offered. This guide will help you get everything right from planning what to say to put on the final editing touches.
Now let’s get you on the right track for making video tutorials the right way.
Before you record-Do Your Homework
The first step to making video tutorials the right way is to make sure you know all angles of your topic. Consider what new information your video brings to the topic. Find out what people are most interested and frustrated about your topic by searching forums and blogs. Audiences who see you as an expert who can relate to their specific issues will become loyal followers.
To avoid rookie mistakes and prevent viewers from clicking away from your video, check out www.thinktraffic.net/5-online-video-mistakes-that-make-you-look-like-a-rookie.
Choose A Strategic Video Title
I recommend naming your video with a search phrase people will likely use to look up your topic. Keep the title simple and straight forward. If you are making a tutorial video be sure to include “How to” in the title to increase likelihood of people clicking on your video. A great title answers “Why should I watch this video?”
Write A Flawless Script
Writing a script for making video tutorials is the best way to avoid embarrassing mishaps like word stumbling and getting lost in your own presentation. I suggest writing two scripts. One should contain the exact words you will say and cover all your points; the other script is a bullet version used for quick reference during video recording. Hearing yourself aloud is the best way to practice your voice tone and smooth flow from one segment to the next.
We all know you only get one shot at making a good impression so be sure you take time to create a clean recording space. If you are doing an interview or live demonstration type of instructional video, then simply the viewing area by adding a neutral backdrop removing any distractors. For screencast video tutorials, be sure you clear your desktop of any added wallpapers or icons so that your audience is not distracted or annoyed.
Achieving Optimum Acoustics
You don’t have to invest in expensive studio equipment and space to achieve the best acoustics when making video tutorials. Instead, just reduce any sounds that your audio may be picking up like fans, clocks, and even birds at the window. You can also create better acoustics with the addition of rugs and wall hangings that will cushion echoes. There are also some great software programs like Protools that you can use to reduce noises and improve audio quality.
Choosing Video Recording Software & Equipment
Quality counts when it comes to video recording. No one wants to watch a fuzzy, static ridden video. Whether you are just starting out or plan to make many videos; you want to invest wisely in software programs and equipment that produce quality videos. Quality doesn’t equate the most expensive.
For best quality of video picture, you want to choose equipment that with at least1080p. It is better to shoot the actual video with 1080p and later choose to export it at 720p. As far as microphones go, you want to choose a quality USB microphone or shotgun microphone that can easily attach to your DSLR camera. I personally use the Yeti produces a great quality sound for a reasonable price.
Recording the Video Tutorial-Practice Makes Perfect
The old saying holds true when recording making your video tutorials. If you have taken the time to prepare your production space and to rehearse your script, you are ready to push record. In a matter of minutes, you will be able to record a flawless instructional video.
Develop Your Tone
We are all guilty of channel surfing. What makes us stop and tune in? It’s all about tone and how speakers vary their tones to capture and keep our attention. The easiest way to develop your tone and learn how to captivate audiences is to watch and model after top video making experts.
Audiences connect better with speakers who share stories of their own personal struggles and successes with learning the skills of your video tutorial. Be sure to let your personality show with the casual use of light humor and testimonials. Knowing your topic and rehearsing your presentation ahead will help you to relax while you are making video tutorials that audiences enjoy, benefit from, and seek more of.
It is quite possible to record a video so you don’t have to edit. Some software programs actually provide you extra time to switch over to your first slide to create a more seamless transition. Ultimately, if you have rehearsed well before recording, you will have little to no need to edit.
Editing Made Easy
There are both free and paid for software programs that make editing your video tutorial less painstaking. The idea is to get rid of any unwanted pauses or awkward transitions. If you are up for the challenge, you can also add text for extra clarity and effect. Of course, if your budget allows, you can always consider outsourcing editing.
Getting Your Video Out There
Now it’s time to choose where and how you will market your tutorial video to get the results you are looking for. The choice is yours but you want to choose a video source that people interested in your topic are likely to go to for instructional videos. YouTube is one of the top search engines people go to look up, so you might start there.
Consider your targeted audience. Take it from John Lee Dumas, founder of Entrepeneur on Fire who, identified his target as
“the 25 to 45 year old Wannabepreneur and they haven’t done it yet,
or maybe they just started it.”
John has built a successful podcast empire from knowing his targeted audience, and you can too.
Once you have uploaded your video, you want to optimize it so you broaden the audience scope and maximize your content-market. If you are interested in learning ways to optimize your video, check out Neil Patel’s article, “How to Get the Most Out of Your Marketing Dollars” at www.quicksprout.com/…/how-to-get-the-most-out-of-your-marketing-dollars.
Voila That’s It!
You are all set to put these suggestions in action and begin making video tutorials the right way! Just imagine how many people will be impacted by the instructional videos you create using the tips included here. All I can say is prepare for a great following.
Where are you in creating your tutorial video? Are you just starting or ready to release it soon? Share your experiences making videos in the comments.