5 Easy Steps To Create Interactive Youtube Videos
In these “contemporary times” (so well spoken huh?! lol), technological advancements are dramatically altering the way businesses and individuals share information with the world. As of late, the creation of Youtube videos has become an immensely popular way to inform one’s audience about products and services you offer or simply offer valuable information about any given facet of life. Because studies indicate that people generally prefer attaining information through videos than through reading articles when surfing the internet, creating interactive Youtube videos is definitely a good idea for aspiring business owners or people who simply want to engage in meaningful discourse. The efficacy of creating Youtube videos becomes even more evident when one considers the fact that Youtube now has a viewing audience of more than 1 billion people per month. With this in mind, the advantage of creating interactive Youtube videos becomes plain.
Interactive Youtube Videos-A Brief Overview
Although broadly defined, an interactive Youtube video is basically one in which text, images, and other tools in the video are used to ensure that the viewer remains engaged throughout the course of the video and begins watching the videos you produce regularly. There are several tips and tricks you can employ to ensure that you create interactive Youtube videos for your audience. Here are several:
1. Create A Channel Page
The channel page of your Youtube video account is equivalent to the home page of your website. In short, it gives your viewers the ability to gain a general understanding of who you are and the type of subject matter that you cover in your Youtube videos. There are several ways you can make your Youtube video more interactive. Discussing several in his important article “5 Tips to Design the Best YouTube Channel Page,” writer Bob Al-Greene encourages you to post a great channel trailer. This is advantageous because it gives you the opportunity to catch and keep the attention of your audience immediately. To perfect your channel trailer, be sure that it is brief, informative, and interesting. And, as Al-Greene advises, “Don’t tell people what you do – show them.” Once you create a clever, captivating channel page, your interactive Youtube videos will likely draw a larger audience.
2. Add A Subscriber Page
In an article entitled “Ultimate Guide to Making Your YouTube Videos Interactive,” Nick offers you a clear understanding of why creating a subscriber page can be so beneficial for you. In so doing, he notes that each subscriber you obtain becomes a long-term viewer, and therefore you can add him to your email list also. This is great news for people who are looking to build a faithful viewing audience, as is the fact that creating a subscriber page is relatively simple. Simply create a url that will link to your subscription page. While discussing two other ways that you can create a subscriber page in “How to Get YouTube Subscribe Buttons for Your Website,” Tim Schmoyer notes that you can also use subscribe buttons and icons or embed a Youtube subscription widget box into an appropriate region of your website.
3. Do A Fundraising Project
Doing a fundraising project is a great way to make your interactive Youtube videos more appealing to your viewers. This is the case for several reasons, including the fact that it lets your audience learn more about the social issues and causes that are important to you. In learning more about things that you care about, your viewers will feel that they have developed a more significant relationship with you. The value of employing these types of relationship-building exercises has long since been recognized by social media experts who recognize that the key word in making social media efforts effective is social. When you advertise your fundraising project through your interactive Youtube videos, be sure to provide a link from the video to an aesthetically appealing page where you provide sufficient details to describe the cause you’re raising money for. And be sure that the fundraising project page includes a call to action such as a “Donate Now” widget that they can click and provide you with money through.
4. Add Annotations.
Although many people might think the success of interactive Youtube videos is contingent upon implementing the aforementioned strategies alone, many experts will argue that employing as many techniques as possible can wield the greatest results. And that is why you should consider adding annotations to your interactive Youtube videos. Doing so is easy. Simply click the “Add Annotation” button on the right side of the video. Next, move down the list you’ll see upon doing so. The options you’ll have will include the ability to add text, adjust the placement of this text in your videos, and make the text link to other interactive Youtube videos or pages you’ve created. The efficacy of adding annotations may seem obvious, but it is worth outlining anyway. In short, adding text to your interactive Youtube videos gives the viewer an idea or concept to read and think critically about in addition to observing the images that appear upon the screen. Moreover, it gives the viewer the ability to view other pages you’ve created. Both of these factors increase the interactive nature of the audience’s viewing experience.
5. Include Quizzes And/or Questionnaires.
There’s nothing that seems to get people more interactive than asking questions. This makes sense because questions force your viewer to think critically and respond to the ideas you’re asking them to interrogate. And that is why including quizzes or a questionnaire in your interactive Youtube videos can be very advantageous. To make your quizzes and/or questionnaires even more effective at building your audience, make them a link that leads to a page where-in addition to answering questions-your viewer has the opportunity to subscribe to your channel.
These days, business owners and individuals interested in making the most of internet marketing opportunities are often aware that Youtube can be a great medium through which to share ideas or market goods and services. Many, however, are not aware that the creation of interactive Youtube videos can be the key to building the substantive and perpetually growing audience that entails either financial growth or cultural popularity. By implementing the strategies listed above, you’ll be able to create the type of interactive Youtube videos that earn the attention of a wide and ever-growing audience. Good luck!
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Sources for images: Flickr & Google