RG76: Using Integrated Viral Marketing to Get 200k Active Users With Pedro Magriço

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Virality is awesome.

Why?

Because it let’s you grow on autopilot-mode.

If you have an awesome product, you can integrate a viral aspect into it so it does all the leg work for you.

Pedro Magriço, Director of Marketing & Growth at Typeform join us on today’s episode to talk about how they have been able to acquire over 200 thousand active users thanks to introducing a viral aspect into their form building product.

Takeaways

• How Typeform structures their growth team
• How and why their product goes viral
• How do you scale virality
• What is a viral coefficient and how do you make use of it
• Testing virality

Links and Resources

• Danone
• Typeform
• Stripe