How to Find New Marketing Options
All savvy and successful online marketers will agree that all great new marketing options and channels eventually experience overuse, losing their super-performer status and effectiveness. Since all expert marketers find it hard to scale their marketing endeavors to ensure best results, they constantly seek new marketing options.
One of the best examples of the waning power of outstanding marketing strategies is the current results from use of Google AdWords. Although when it was new, using Adwords was like a sure shot at hitting the jackpot of increased site traffic volumes and conversion rates, times have changed. Since this major marketing channel and others have lost effectiveness through overuse, it is now essential to find fresh new marketing methods.
Major Elements Vital to Every New Marketing Campaign and Effort
Whenever you start a new marketing effort, your primary concern will focus on what drives Web traffic to your landing pages or website pages, and ultimately, to what actually powers your business success. You always want to use Google Analytics to determine what really works best for increasing your website’s visitor volumes and product sales or membership conversion rates.
Whether you have an active e-commerce site or personal interest webpages, expert SEO and CRO techniques are essential for good Web visibility and conversions. You will want to collect data about the who, what, wherefore and why of all your website traffic, from surfers and casual visitors to potential customers to definite customers and members of your ongoing client database.
Several basic aspects of Internet marketing methods and strategies can help you in the early stages of your marketing blueprint, including:
1. Quality Web content that is specific to your purpose;
2. Well-targeted keywords and phrases to strongly encourage both organic and paid search results;
3. Regular use of social media networks for advertising, promotion and social media marketing campaigns;
4. Paid advertising campaigns, email marketing, banner ads and professional blog posts and articles;
5. Guest posts and forums; and
6. Use of highly effective CMS for all web content publishing and management.
With responsible use of Google Analytics and accurate methods for calculating conversion rates, you will know and understand your site’s Web traffic. You can determine and attract your best clientele and active customer base as you learn the site traffic types that become valuable leads, sales conversions, site members or newsletter subscribers.
Discover a New Marketing Trend and Strategy Every Week for Your Business
When you post and advertise for your business on Facebook, Twitter, LinkedIn and other social media networks, think of yourself as a success-oriented B2B professional with expertise and a unique outlook on the products, services and business ideals you are offering.
Remember that your social media audience can share and spread your data and info with laser-focused intent and lightning speed. You have huge potential to reach new business connections and customers for your targeted market. Connect directly, convincingly and regularly and you will most likely be delighted and perhaps amazed at your level of conversion-producing effectiveness.
With today’s marketing capacity to quickly connect your website presentation, your blog posts and all your social media site connections combined, your business profile can now be shared exponentially and instantaneously for endless Web visibility and business credibility. Try building a mega-presence for your online commercial success this week so you can reap immediate benefits in the form of new customers and positive jumps in conversion rates. Then try something different next week.
Take Less Than a Week to Fully Initiate Each New Era Marketing Option for Testing
Both Forbes and the Content Marketing Institute agree in their projections of the leading B2B content marketing trends for 2014: social media marketing, articles posted on individual business sites, e-newsletters and downloadable e-books, case study reports, targeted business product and service videos and business-specific blog posts. When initiating any of these as new marketing options for your online company, do so within less than a week.
By working in a focused, brief time frame, you will produce ideas and new marketing options content that is fresh, concise and immediate in interest and enthusiasm. Your readers will be attracted by these qualities and by your genuine involvement and commitment to your business, your products and your services.
When you approach marketing in an in-the-moment, real-time way, your content viewers will feel that you have their current interests, concerns and needs in mind. They will feel connected, wanting to find out more about your business and what it can do for them. They will be eager to learn more about your company’s goals and product offerings. Through case studies, you can easily appeal to potential customers’ personal interests and preferences.
By including dynamic photos, graphics and video presentations in your marketing content, you will captivate the attentions and capture the consumer interest and purchasing power of Internet and social media users to the great advantage of your website and company success. In addition, you will have triumphed in your new marketing options and efforts in less than seven days.
Develop Each New Marketing Campaign Idea Thoroughly Before Optimization
Before implementing optimization techniques for your website and business, take a full month to carefully explore and develop the ideal marketing campaign idea and plan to bring good results. Create engaging, unique content that appeals to the emotions and personal experiences of your targeted audience. You want to be sure to favor quality over quantity in terms of content, but you need to be detailed and expressive in your delivery.
“Articulate your business vision. . . . Vision is to a business organization what blood is to your body.” — Michael Hyatt, publisher, personal leadership development expert, and advocate of social media use. Author of The New York Times bestseller, Platform: Get Noticed in a Noisy World.
You want to be exciting, original and to provoke strong interest in your message. Remember, your social media content viewers and contacts will only help your business postings go viral when they are strongly convinced that you and your products have true value and current relevance. Only then will they move toward joining yourbusiness-marketing campaign efforts as viral ambassadors and marketers of your brand, products and services.
Use humor, creativity and innovation to reach and connect with your target audience. You will gain interested site visitors by including amusing language, stories and anecdotes in your marketing content. When you use a story based on a customer testimonial or a case study, expand and diversify it so that your readers will identify closely with it and form an immediate connection and lasting bond with your Web presence, website and e-commerce enterprise.
Never fear being trendy in your approach and content so long as the trend is directly relevant to your company and products. Just as people follow trends in clothing and shoe styles, cars, houses, digital equipment and investing, they will follow trends they relate to strongly that have connections to your business marketing presentation.
“Creating conversations around your product make your business product and services remark-able.” — Lysa TerKeurst, author of The New York Times bestseller, Remarkable Marketing.
Be artistic, relevant, honest and current and you will attract first-time buyers and long-term clients for your company site. Then take your marketing campaign to people, websites and blogs that relate directly to your line of business offerings and they will respond to bring you conversions every time.
Optimize Each Marketing Option to Ultimate Levels Prior to Maintenance and Tweaking
For best results in complete optimization of each of your marketing techniques, you should optimize before doing any maintenance or tweaking of these marketing modes. It is especially helpful to combine databases for all your marketing strategies and new marketing options. By doing so, you will enjoy quick access to comprehensive overviews of your total marketing performance as well as the beneficial levels of each campaign component. This overview and breakdown will be of great aid to you in mounting future cross-channel marketing efforts for continued quality optimization for your business site and landing pages.
Data channel integration would encompass all digital channels such as paid and organic search, display, email, social media, affiliate and mobile digital networks. To a lesser extent, such offline channels as print and direct mail, radio and TV would be incorporated. In addition, offline conversions involving data from outside party and audience providers such as Nielsen would also be included.
In today’s busy online commerce arena, Web marketers must determine just how all their marketing campaigns areimpacting conversion rates and key performance indicators (KPIs). Through sophisticated tracking methods and ad verification techniques, marketers can learn the exact degrees of effectiveness of all types and methods of website and landing page optimization for the purpose of marketing and promoting online business.
Never Cease Using Maintenance and Tweaking Skills on New Marketing Options
You can always tweak and revise your new marketing options for greater Web visibility and overall marketing effectiveness in causing profitable conversions for your company website and products. In addition, by using a modern Internet-based solution for integrated ad verification purposes, you can gain valuable information about your ad visibility and rates of viewing for sales promotion.
You can also learn about the safety and security of your brand on the Web and eliminate any non-productive ads. This will help prevent unnecessary spending for ineffective advertising. Through the modern capabilities of advanced attribution algorithms that show results even at very granular levels, you can evaluate the extremely accurate results of specific data.
Optimization will produce much higher degrees of precision in results due to use of non-linear predictive measures that evaluate all combined interactions among all types of media used and analyzed. With the aid of this detailed and complex compilation of data based on your marketing schemes, you will be greatly assisted in rethinking all your new marketing options for future site improvement through increased business conversions for profits and success.
What are your favorite new marketing options and techniques for use in marketing and promoting your online business? Enlighten other small business owners by contributing your comments.