How to Improve Your Google AdSense Earnings

[toc]I have been studying my AdSense earnings in Google Analytics to improve my understanding of my revenues. Doing this, I came across some intriguing results. Without me knowing it, I learned more ways to boost up my monthly AdSense earnings—from placing simple advertisements, to composing particular posts and communicating to a definite referrer.

So, do you want to augment your earnings? Here are the ways:

Set it up

In order to fully understand how AdSense works, you must first set it up. How? Just click the link that assimilates AdSense with your account in Analytics. It only takes a single click and some information in your Analytics account. You need to be your Analytics account’s admin, or else you cannot make the necessary changes.  You can never encounter this problem is you are running the website on your own.  It is important to note that since you are feeding more information, Google Analytics will not transmit old details and you will only be allowed to see fresh results from when you joined the two together.

Get a run down

Next is to get a rundown of the meaning of all the terms.  This is to enable you to understand the results better.

AdSense Revenue is the total amount of money you have earned in your chosen time.

/1000 visits is the amount of money you earned for every 1,000 visits to your website

Ads clicked is the quantity of advertisements clicked

Ads clicked/visit is the sum of visits, divided by the quantity of ads that have been clicked

CTR is the acronym for Click Through Rate, which is the proportion of clicks you obtain per ad impression.

eCPM means effective Cost Per 1000 impressions, which pertains to the sum of earnings garnered for every 1000 impressions.

AdSense Ads Viewed refers to the total quantity of advertisements seen out of the numerous ads on the page views.

AdSense Unit Impressions/Visit is the quantity of advertisements that have been seen by visitors each time they visited the site.

AdSense Page Impressions refers to the sum of pages seen, which contains AdSense advertisements.

AdSense Page Impressions/Visit is the same as the pages seen per visit. The only difference is that its pages with advertisements viewed for every visit.

Make an appeal to top referrers

By using Analytics in looking into your AdSense, you can identify which among your referrers are the most valuable in terms of AdSense earnings.

Going into the new Google Analytics, you may click Content, followed by AdSense and then click AdSense Referrers. This will lead you to a roster of all the sites that delivered visitors who have clicked on an advertisement along with your earnings history.

However, the most vital portion of the result is neither the advertisements clicked nor the revenue. It is the CTR and the eCPM.

With CTR as the proportion of advertisements that have been clicked per impression, you would obviously want to have a high CTR percentage as much as possible.  Why is CTR a lot higher than the rest of the referrers? It is because of the class of visitors that I am garnering from that referrer.

For instance, StumbleUpon has a predominantly pitiable CTR.  This is due to the reason that its users are not searching for anything specific, thus, making it difficult to catch their attention. UglyHedgehog, meanwhile, is a forum for photographers.  Thus, individuals who visit the website are keenly searching for content that has something to do with photography.

Moreover, the eCPM is significantly larger than the other referrers.  This shows that if the number of impressions is increased, more revenues will be earned. Twitter users’ quality is typically poor.  Why? This is because they usually do not spend too much time on the website. Conversely, Facebook boasts of a better class of visitors, with individuals viewing more pages and staying on the site longer. Nevertheless, Facebook’s eCPM is in fact inferior than Twitter’s.

Taking all these discoveries into consideration, I conclude that extremely high quality traffic will result to more earnings.  Majority of people coming from Facebook do not click on advertisements because they are more engrossed with the content.  Meanwhile, Twitter users display a different attitude compared to other users because they just wanted to browse and are usually clicking on their feed’s contents.  They similarly treat the websites that they visit through clicking on more advertisements.

Make use of content that links within your website

Do not miss this step if you want your earnings to shoot up. Have a good look at the day you garnered an enormous hike in earnings. The first thing you can do is to look back that day and find out which post you had published.  That would mean that individuals who viewed that page resorted to clicking another, probably because they wanted to learn something. This act forced them to increase the pages they view every time they visit the site.  This resulted to more ad impressions.

Break down your earning so that you will only receive information on that specific day.  By doing so, you will find out which referrer is making you earn more money. Using Twitter’s URL shortener, T.co, you are able to see that a small quantity of page impressions has resulted to huge earnings.  From here, you will realize that in order for you to generate income, there is a specific type of content that you should promote.

Display text and image ads

Allow ad units to put on view both text and image/rich media advertisement styles and augment the quantity of ads contending to materialize in your website. Many advertisers in the ad auction will steer higher bids and more earnings for you. By and large, publishers spot a 59% hike in eCPM revenues when they craft these suggested alterations. You can achieve this by simply going into the ‘My ads’ tab and clicking on ‘Edit ad type’, which is just next to the advertisement in the roster.  This will boost up the amount every click.  Thus, even if you are not increasing the quantity of clicks that your site is receiving, you are still generating more income.

Go for an enhanced ad size

Advertisers favour larger advertisement units for their finest catalogue.  This leads to higher bids for your advertisement posts.  Though all websites are poles apart, publishers characteristically spot 0.35 eCPMs when utilizing larger ad size.  You can start by shifting single advertisements on famous pages to discover how efficiently they function. If it is not too invasive, then you can begin spreading it all throughout your website. However, do not apply this in your sidebar because you are conscious that the full width of the sidebar would have to be modified. That would not only be too time consuming but likewise obliterate the spacing that you had arranged for posts. You must rather add a broader advertisement at the end of each post. You just have to make sure that this is different from the rest of the ads on your website. This will surely impose big improvement in your ad sales.

Mind Ad Placement

The manner you place advertisements on your website makes a big difference in the quantity of clicks that you get. This is because the more visible the ad is, the more probable someone will be able to spot it.  It is difficult to judge in your own site because how we regard our site is different from how other individuals look at it. Thus, the most perfect way to begin seeing results is to try out with an ad placement.

When I first began, I only had two advertisements on my site. One ad is located at the top of the sidebar while the other one is situated at the bottom.  From then on, I affixed another advertisement to the sidebar and transferred the ad located at the bottom beneath the subscribe button.  I also inserted an ad beneath each post and placed a tiny text advertisement just below the header.

The minute text advertisement beneath the header made the major difference to the results.  It truly stood out and could easily be mistaken for a link within my own site.  It is just a plain ad and is less attractive than a flash ad.  Nonetheless, it is less invasive and is in a more ideal location.

Generally, you do not need to place numerous advertisements if you think that would shun visitors or make your website less attractive.

Learn more about google AdSense!

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Sources for images: Flickr & google