10 Fundamental Tips to Get Over 10,000 Subscribers
When you are trying to make money online, having an email subscription is one of the best ways to do it.
However, you have to build a strong email subscriber list before it will start paying off (And y strong i mean loyal).
But To build a list with 10,000 subscribers, there are a few tricks and strategies that have already worked for some of the bigger “email marketers”. The larger your list is, the faster it keeps on growing.
1. It Takes A Little Bribery
No one wants to receive more emails, but they do want to receive free stuff and deals especially if it’s something that interests them. To bring in the intrigue and get subscribers, you have to give away something for free. You can choose whether that is a free gift, a unique trick or some other freebie that people want to see. A free e-book is one way to go if you are looking for more subscribers who would be interested in a guide to a relevant subject that interests your audience.
“Treat your email program like the movies – give a preview so they know what to expect.”
2. What’s Your Subscriber’s Worth
Big companies do their marketing research beforehand and know the value of a subscriber. To get subscribers, it’s important to know how much they are worth in your business model. You need to build a good list size of about 1,000 people before you start collecting any data. You also want to have this list for a longer period of time so subscribers know that your information is trustworthy.
You can add up how much you’ve made selling to your list (directly or indirectly, whatever your approach might be) whether it’s been your own products or affiliate products. You can then see how much subscriber is worth. For example, if you earn $2,000 from your list of 1,000 subscribers, then that means everyone is worth at least $2. If you plan to buy subscribers in the future, it’s a good figure to know.
3. The Cost of Buying Subscribers
You can use Facebook to find subscribers, which is easy. You can set up what it’s call a squeeze page with your freebie offer and then drive Facebook traffic there while keeping track of conversions.
If every subscriber costs about 50 cents then by looking at the above figure, if your subscribers are worth $2 and it took you 50 cents to buy them, then you quadrupled your money. Once you get subscribers hooked on your email list, they’ll probably be worth even more. But again, you should measure your success with your list on how many people you have helped rather to how much money you are making, long-gone are the days of cold marketing.
4. Research Your Market Well
If you are going to pay for ads on Facebook, then you have to understand your audience. You should understand who your average customer is and what their motivations are for coming to your Facebook. You should only look to get subscribers who will be able to afford the kind of products you are selling.
You should narrow your ads to those who speak English and live in English-speaking countries who are above the age of 30. Most people under the age of 25 do not have much disposable income. You should also get to know their interests and figure out what other products they’d likely be interested in.
5. Take Names
You have to collect names when you’re setting up email subscription lists. You may think it’s easier just to ask for a simple email to get subscribers, but it comes in handy when you’re trying to be personal with your email subscription list later. People are drawn to email subject lines that have their names because they are being treated personally rather than as a mass object.
*Update: I’m experimenting with just taking emails and asking for names after they subscribe, it increase the upfront conversion rate and gives you an opportunity to connect on a personal level with your subscribers.
6. Click Reply
If you can get subscribers to reply to your ads, they are much more likely to buy whatever you are selling. For example, when you send out the first email, you should ask a question such as “What could we write about that would help you around the house?” The question is very broad, but you’ll get a lot of replies. The key is to pick a question that’s relevant to your audience and product. They’ll most likely respond, which means they’ve completed a task that you’ve asked them to do.
They’ll be more open to following tasks later. You should always reply back to the subscriber’s reply with a personal connection so that they know you are a real person. This means that you are someone who can help with their issues, and it will help you build and get subscribers to trust you more. You can then sell the solution to their problems a few days later.
7. Email Consistently
You have to email your subscribers Consistently in order to outsell competitors and gain more traffic. However, your emails have to give value every time. Whether it’s information, deals, promotions or free gifts. You have to always think what your audience is looking for when they open their email.
If you are constantly sending out emails, sending out replies and making connections, you’ll likely have higher conversion rates. You should spend at least a half hour every day with your email list to get subscribers to love your updates and freebies. Tutorials and tips are great types of emails to send out if you can’t think of anything else.
8. Make Friends But Don’t Forget Sales
Treat subscribers as friends and personal acquaintances, It’s all about value. If you are not providing the most value you can, you should re-consider what you are doing. But you can’t forget that this is also about making sales. You don’t want to annoy subscribers, but you still need to make conversions. This is why you email periodically and use clever call-to-actions and subject lines. Money is definitely there to be made with your list, but you have to reach out and grab it while still making sure your audience gets the most value out of you.
You should also not be afraid of the random cranky reply or unsubscribe. It happens to everyone. You also don’t have to spend time and resources with those who unsubscribe, and they probably weren’t going to buy something anyway. You shouldn’t allow unsubscriptions to hold you back from doing what you need with email marketing.
9. Follow Your Mailing Provider’s Rules
These people are the boss,and if your emails do get too many complaints, you’ll probably end up on your web host’s bad side. Most email list providers will have something called a spam checker or spam score that will tell you if an email seems to be spam or not. Most web hosts will contact you if you don’t play by the rules, but you should always make sure that you talk to a host and explain you are on the same page.
When in doubt, check out Google’s spam guidelines for Gmail. You should back up your list as often as you can as some web hosts do not play around and will delete your account before you get a chance to save your subscribers.
10. Do Write An Autoresponse
You should write a spectacular autoresponder to go along with your email subscription list. Autoresponses are the key when trying to get subscribers to like you. This means that you can thank subscriber’s for subscribing and welcome them to your list while also replying automatically when they send an email that they have been heard. You should have at least one month worth of autoresponses saved to guide your subscribers through the epic content that you have already created and make a connection withyour audience.
What else do you do to get subscribers? Open up and share below!