5 Types Free Gifts to Offer in Exchange of an Email
With the holiday season in full gear, it’s a good time to give your clients and customers something a little extra to show your appreciation for their partnership and loyalty through the past year. But the issue then becomes what to get them. Pens and other forms of “swag” are nice, but can be costly even in modest amounts.
Besides, wouldn’t it be better to give them something they’re sure to appreciate and use throughout the coming year? They are more likely to remember you and your business if you offer something really unique that will get their attention and offers them ongoing value.
Practical gifts can replace a generic “thanks for your business” email and send a bold message that you value your customers and wish to retain them. With that in mind, here are five types of free gifts you can offer your clients that are better than a holiday email!
People like and appreciate just about anything they can get for free. If that something “free” enhances value, this is even better. If your company produces, creates, or uses a great freeware or shareware program that answers your clients’ needs, why not give them a sample?
The advantage of software is that everyone likes trying new things, especially when they have the chance to boost productivity or make routine tasks in their business easier.
Imagine how much more meaningful a holiday email would mean if a piece of software tailored to your client’s needs was attached!
E-books are great and practical because they are portable and accessible just about anywhere with an Internet connection. They also give the gift of knowledge, and just about everyone likes learning new things.
If your company has something you do really well and you want to give helpful tips and hints to make your clients’ business more efficient, you may want to consider giving them an e-book.
E-books are an excellent choice because the time investment is mostly restricted to creating the content you want to showcase, and the financial investment depends solely on the personnel hours required to produce the finished product.
Some examples of portals for creating a great-looking, professional e-book include CreateSpace, Lulu.com, and Smashwords.
3. video training
Video training has become one of the hottest virtual training tools on the Internet. Doctors and veterinarians use video training and conferencing to attend seminars on new breakthroughs and keep their continuing education hours current. Because of its popularity, it’s also great for just about any other kind of endeavor, especially cyber-based applications.
For example, if your company is dedicated to web design, you could do a free video training on a crucial aspect of web design such as choosing an appropriate color palette. This is great because it allows you to share expertise and information with your clientele, increasing your value to your clients and also making your task a little easier in the long run.
In the example above, your client would know why putting red and blue together on a page is a bad idea, saving you unnecessary explanations later and streamlining the client’s project a little more.
Time is money, and the more of it you can save by using video training as a medium for client education and communication, the better off you and the client will be.
4. free training course membership
For possibly the ultimate in value, why not give your top-tiered clients something even more exclusive: the gift of your time? A free training course membership offers your clients the opportunity to get something from your company they would otherwise have to spend money on, offering a clear demonstration of how much you treasure your clients and your desire to be of ongoing benefit to and partnership with them.
“I’m focusing on creating value and a so-called educational series of letters with the subscribers.” -Jay Cho
Cho goes on to recommend that roughly 80% of all client or customer interaction should be educational in nature. By teaching something new or looking at a possible problem in a unique way, these courses can become far more valuable and increase your apparent benefit to clients.
The 80% education rule is balanced by 20% sales efforts. However, by giving people something for free, you are already doing about 90% of the sales work you will ever need to.
5. audio downloads
Video training and free courses are great, as are e-books and software. But what happens when someone has a long commute to and from the office everyday? Looking at documents or videos is both impractical and dangerous, the same as texting while driving. The solution?
An audio download that conveys the same information in a format that doesn’t require visual interaction to assimilate is an excellent way around this problem. This is a great option because it allows clients the option of listening in their office, in their car, or even while they’re out for their morning run.
Audio downloads can be as elaborate or as simple as you want them to be, making them flexible and cost-effective. If you want music or special effects with your audio file, these can be added in with the help of a free audio editing program like Audacity.
If you just want to convey information, this can be managed simply by using a microphone. Audio downloads are perhaps the ultimate in convenience and portability because nearly everyone has a smart device with MP3 playing capacity, making it an ideal means of getting your message out.
With these great gift ideas, you have more options than ever before for thanking your clients for their loyalty and celebrating the hope of an ongoing partnership without spending a fortune or giving gifts that won’t be remembered a month from now. Today’s email marketing is all about forging relationships, and giving tech-friendly gifts that play to your client’s needs will help make yours stronger!
What gifts do you find are best for building client relations?
Tell us what you think in the comments below!