How to Improve Your Website’s Conversion Rate
Your site’s getting huge traffic is not sufficient to make you happy. Because traffic is nothing when no conversion happens.
The world’s top converting online retailers do click not because they do magic tricks. It is mainly because you have not yet done what they have already been doing.
Yes, they do have a secret called Conversion Optimization, which encompasses numerous aspects like market intelligence, split testing, measuring results, hypotheses-formulation and web analytic among others.
Let me help you improve your conversion rates by sharing with you stress-free strategies you can apply to your sales process.
Make your website as functional and accessible as possible
In order to augment your conversion rate, you have to implement fundamental tasks. You can take off by ensuring that your sales page or website is functional at the same time accessible.
Bear in mind that any viewer will be pissed off if your site does not load quickly, if it has broken links, if it does not have a shopping cart to make doing payments easy or if it does not have ‘working’ data capture forms.
Meanwhile, when it comes to website accessibility, you must always check on the readability of your content by assessing your font, background color and contrast between elements among others. Double check your website’s compatibility with famous browsers as well as loading times for various internet connections.
Identify your target market
How can you do this? By discovering as much as you can about your target market. Always remember that you can convert your readers into becoming buyers.
Bear in mind that Conversion Optimization goes far beyond the psychographics and demographics. If you are keen about enhancing your conversion, you must find out what’s hindering people from buying, their buying criteria and how they decide to buy.
It is essential to know that when a capable prospect does not purchase, it is rarely because of the price. Usually, a stumpy website conversion rate is fairly due to insufficient information.
And whenever there is a big hit in your site, maybe due to your speedy turnaround time, your reasonable rates, your striking portfolio or your remarkable case studied, make sure to broadcast it. Place them in spots where your prospects can easily locate them and be easily influenced in their decision-making process.
Provide significant content
There’s a reason behind each visitor’s click. They go to a site because of a particular intention, maybe because they need to search for an answer to a specific question. This can also be due to a need that must be met. If for instance, they click on a banner advertisement. Do not be surprised if they click away if your landing page does not provide the answer they are looking for. The consequence : a soaring bounce rate.
According to studies, it only takes five minutes for a visitor to decide whether your page is significant or not. This shows that you can only get hold of their interest for a short time.
In order to reduce bounce, you need to build and uphold significance. Maintain the stability between the source of traffic and the landing pages.
For instance, you should ensure that the advertisement has resemblance with the landing page when it comes to the copy, the entire look and feel, the exceptional value scheme and the offer.
Thus, if you happen to garner a high bounce rate of 50% upwards, it implies that your campaign tools have unfortunately failed to establish relevancy or you have installed traffic sources that are drawing in untargeted traffic.
Always remember that whenever you plan a banner advertisement or a PPC/PPV advertisement or when you draft an email subject line, ensure that you match it up with targeted content.
When you are making a call to action, guarantee that the linkage connects them to a page which has vital content. When you pledged to issue a particular giveaway, be very certain that the linkage connects the visitor to a page presenting the particular giveaway and how they can claim it. Never attempt bringing them to a sales page.
If your primary traffic sources are associates, you must carefully brief your associates on the essence of the manner they pre-sell your product or service, the best promos to implement for a specific situation and the best link each promo must direct to.
Assess your Unique Value Proposition
To achieve better conversion rates, you must assess which UVP is inviting the most quantity of clicks.
More so, never have a predetermined UVP without assessing its efficiency. Better come up with fresh and more efficient ones, particularly as you become skilled about your target market. You can likewise develop UVPs for particular campaigns and then aim a fraction of your audience with that promotion
Develop a notable customer experience
Focus on establishing a better client experience rather than investing too much on advertising. Give more importance on Conversion Optimization tasks or in anything that transpires when users visit their website and on things that occur when someone purchases.
Market the benefits, not the features
Consider that numerous people tend to make emotional choices, which covers buying decisions. Underscore the features less for most people consider these as nonsense. On the other hand, you must use powerful benefit assertions which successfully prompt emotions that would likely result to prospects buying.
Offer Point-of-Action Assurances
Attaining POAs correctly engages predicting the questions and oppositions that your visitors might encounter while browsing your site as they set off through your sales channels and tackling these oppositions/challenges/queries right there and then.
What Conversion Optimization really is
It is all about carefully discerning your prospect, matching your offer with what they need, predicting and providing solutions to questions and tackling their doubts, fears and uncertainties.
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Sources for images: Flickr