MD30: A Content Marketing Strategy For Rapid Growth With @ryanwashere

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A content marketing strategy can be the difference between being completely stuck with online marketing or getting things going in a steady and scalable way in a controlled environment. but there are things to consider when deciding to start a content marketing strategy, you can’t go from one thing to another and you have to know what works best for you.

I have mentioned before how you can create one type of content and then repurpose it into other types, if you have a team capable of managing this. For example creating a video, from that video you take the audio and make it into a podcast episode, you then transcribe that audio, edit it and turn in into a blog post, you then summarize the post ad graphics and turn it into an infographic.

There’s a lot of things that you can do and today’s podcast episode features Ryan Stewart from webris.org who share his way of systematizing content creation and promotion, he has landed a lot of big clients thanks to his content marketing efforts.

Some Key Takeaways

• When to consider creating content
• What type of content should you create
• Who to target with different types of content
•  How to create a system for consistency and efficiency

Resources

Medium

Google Analytics

SEO tools for research