MD30: A Content Marketing Strategy For Rapid Growth With @ryanwashere
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A content marketing strategy can be the difference between being completely stuck with online marketing or getting things going in a steady and scalable way in a controlled environment. but there are things to consider when deciding to start a content marketing strategy, you can’t go from one thing to another and you have to know what works best for you.
I have mentioned before how you can create one type of content and then repurpose it into other types, if you have a team capable of managing this. For example creating a video, from that video you take the audio and make it into a podcast episode, you then transcribe that audio, edit it and turn in into a blog post, you then summarize the post ad graphics and turn it into an infographic.
There’s a lot of things that you can do and today’s podcast episode features Ryan Stewart from webris.org who share his way of systematizing content creation and promotion, he has landed a lot of big clients thanks to his content marketing efforts.
Some Key Takeaways
- When to consider creating content
- What type of content should you create
- Who to target with different types of content
- How to create a system for consistency and efficiency
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