How I Learned to Blog Comment like a Pro and You Can Too
Do you find it hard to blog comment and get significant results from your effort?
Do you sometimes have your comment declined for whatever reasons?
Would you like to know how to make blog comments work for you, and achieve the results you’re supposed to get?
This is my story in short:
I’ve been blogging since 2011. Full-time. I started multiple niche blogs. Some I’ve sold. Some I’ve kept. Some I’ve deleted. Some I’ve let collect cyberspace dust.
I got introduce to blog commenting many years ago. I’ve read how one used to sell her eBook with blog comments alone. That was her only strategy. It worked. I wanted to know her strategy as well. So I bought the info products and put it at use. That’s what ‘go-getters’ do. Newbies and naysayers are just sitting on the fence, commenting and complaining how nothing works.
I prefer to test. If something doesn’t work, guess what? I do it again. I shift my approach. Until when? Until it works. Plain and simple.
This is what I’ve learned about blog commenting after shifting my approach over and over again, and almost perfected my ‘system’.
Mistakes I’ve made (and hope you’ll skip these yourself, unless you want to grasp some key lessons, the hard way)
#1 Using keywords instead of your (brand) name
You know those Com-Luv enabled blogs, right? They’re probably the only blogs which allow commentators to attach a keyword or whatever, in the “Name” field. There are SEO/link-building benefits to it. But I’d rather build my brand instead of using some lame keywords like ‘mortgages’ or ‘auto loans’. There are rare cases where a keyword would fit and read well.
#2 Commenting without reading the post
Isn’t it funny how some people pretend to do genuine blog comments? Unless you read or at least skim through the post, you cannot say anything significant or insightful in your comment, right?
There are rare cases when you can leave a comment without reading the post, and that’s when you skim it for a few seconds, IF you know the topic from the inside-out, and feel like you can add extra value into the mix.
However, your TIP or ADVICE may have been already exposed somewhere in the ‘middle’ of the article – which you’ve probably missed by skipping the paragraphs. Oops!
#3 Short comments
There’s nothing more offensive than leaving a “Thank you for this post, I cannot read to check your next article!” type of comment.
Most of the times, these “comments” are left by people using some sort of auto-blogging platform, tool or plugin. They ‘submit’ the same comment to multiple blogs at once. Hundreds of them. In a shady effort to gain ‘back-links’ (to help with their SEO juice/Google rankings)
You don’t want to be associated with these spammers, that’s why, for this reason alone, it is recommended you create at least a comment composed by 3 or 4 ‘meaty’ paragraphs.
Anything around 100 words per comment is enough to stand out and get some eye balls about you and your brank/link.
So, you’ve read so far because you want to know the “secret”… you cannot wait to find how in the world can you blog comment like the pros and how soon can you see the results…
This is what you can do (that’s my winning approach) to BC (blog commenting in short):
1. Use a ‘brandable’ name
People buy from other people they like, know and trust. That’s nothing further from the truth. You do it, I do it. Everybody does it.
If you want to sell or make (affiliate) sales, you need to win people’s trust. There’s no other way around it. There are no shortcuts. No tricks, and no gimmicks.
Have you noticed how active blog commentators are using the same “Name” and maybe the same “Gravatar” (headshot).
*** Consistency is the name of the game. The more often you post a comment, the more often you stick your ‘brand image’ into your prospects brain. Anybody who sees your comment is a prospect. Someone who may be interested in your product or service.
2. Comment on relevant blogs
There’s no reason to comment on a dog training blog if your site is about cats, washing machines or survival knives. Makes sense?
*** Relevance is the name of the game. The more relevant your targeted blogs, the better your visitor-to-sale or visitor-to-lead conversion.
3. Get them join your list
Most commentators lack a proper strategy. What’s your goal with blog commenting?
Do you want sales or leads? You cannot have both at the same time. It’s one or the other.
If you’re looking for short term gains, you probably want to create a sales letter, and use that to showcase your product. You’ll be using that LINK when doing these blog comments.
If you want to build trust with your prospects, get them onto a mailing list. Give something of value to stimulate their interest (without sharing much details) and they’ll be getting your email follow-ups. For the next weeks and months, you’ll be sending them valuable lessons, tips and resources. Some of these emails should also pre-sell your items (product or service) or affiliate offers. It’s up to you.
What I’m trying to say is this: if you care to build trust and gain long term results, you should focus on building your list. Yes, you need an autoresponder to help collect your email subscribers. And yes, they cost money. Aweber could be ideal for you. This is what I’ve used for several years now.
4. Pay close attention to…
Your LINK. Some blogs (by default) cannot accept lengthy links like for example www.yoursite.com/your-page. That’s one reason why your comment is not ‘approved’.
What’s the solution? Use a sub-domain instead like www.yourpage.yoursite.com or make your sales page/landing page the home page and use the domain root LINK.
Hope you get the idea. It’s not rocket science. I learned this the hard way.
5. Create meaty comments
Meaty comments are eye candy. They stir interest, particularly if they’re insightful or provoking further discussion. That’s your #1 objective. If you want your comments bring results, you have no other option.
Stir discussion with each and every comment. It’s the magnet to your site. It’s the fire that ignites visitors get to know you, and join your list, or buy form you.
6. Post multiple comments on the same article
Why would you want to do such? Because you increase your chance to have your name seen and LINK clicked multiple times. Just have a domain name that catches the attention of your target audience, or you’ll get less clicks.
You want to blog comment multiple times on the same article not just because it increases your click-throughs, but because you genuinely want to interact with other commentators, make friends and help as much as you can.
*** Building relationships is the name of the game.
If you need further advice on blog commenting or have any other questions, do let me know.