3 Auto Response Email Sequences You Can Do
I know I might sound stupid saying it but here it goes anyway…
Many of you divers have heard about the importance of creating an email list, and here I layout the importance of an auto response email sequence.
Ok, I know that could be a bit obvious. And if it isn’t obvious for you, then I hope you understand the importance of it from the fact that I took the time to say that I could “sound stupid”.
You may have even set up a form on your website so visitors can contact you. If you have taken it a step further and added something of value that visitors can download, a report or newsletter, you are way ahead of your competitors in most cases. But what you possibly haven’t done is create an Auto response email sequence.
Like many of your competitors, you may have heard about auto response email or auto responders and more than likely you’ve received more than one Auto response email sequence in your own email inbox. If you’ve ever signed up for a free e-book or newsletter and subsequently received a series of emails from the same website, you’ve received an Auto response email sequence.
For most websites and internet marketers their Auto response email sequence is where they make a lot of their sales or conversions. For many businesses it takes multiple touches or communications with email contacts to turn a contact into a customer.
Responding manually to each signup on your website can be time and cost prohibitive. But at the same time, you don’t want to leave the contact with only a “Thank you for signing up” page on your website. This is where an auto responder steps in and takes over for you, doing all the work while you are busy running your business.
Simply put, an Auto response email sequence is a series of pre-written emails designed to follow one after the other on a set time schedule. This is better than a simple broadcast or “blast” email that is a one-shot communication sent to your contact list or subscribers.
The right Auto response email sequence will be written in such a way that each email builds on the other in a cohesive way. Each Auto response email sequence may be designed to promote a single product, service, or a complete line of services you are offering to your prospects.
When you use an Auto response email sequence within an auto responder service like Aweber or MailChimp, it doesn’t matter that visitors are signing up at different times for your initial offer. Each subscriber will begin their own Auto response email sequence immediately after they subscribe to your offer.
You can make your Auto response email sequence as long or as short as you like. The important thing is to make sure it is designed with a specific purpose in mind. What an Auto response email sequence does is allows you to communicate on a regular basis with your subscriber list without investing a lot of time creating and sending the same emails manually.
In order to help you get started, I’ve outlined three Auto response email sequence options below. Feel free to expand and modify these sequences to fit your unique situation and business. If you haven’t already, I recommend you sign up for an Aweber, MailChimp account, or similar service at the beginning of your campaign. This will help a great deal as your mail list continues to grow.
“The autoresponder series is one of the best tools for generating a passive income.” Patt Flynn
1. The Bait and Hook Auto Response Email Sequence
With the Bait and Hook sequence your goal is to first present valuable information through a series of emails. This information will build credibility and interest in the reader making them hungry for more. Once you’ve dangled free and valuable information in front of your prospect, throw in the “Hook” email with your incredible offer.
As with other types of fishing, you may not land your prospect on the first series. So try again. This Auto response email sequence should be pre-programed with a follow-up series of emails ending in a similar or relevant offer. You have to be careful with this type of email sequence that you don’t turn off your prospect with too much hype or sales talk. Make sure your free information offers real value in its own right and you’ll be hooking prospects in no time.
2. The Whack a Mole Auto Response Email Sequence
This is one of the most aggressive Auto response email sequence styles. With every email in the sequence you will be making an offer of some type of product or service. Every time your subscriber raises their head by opening your email, you’re ready to whack ’em with an awesome offer.
At first you may think this method is too aggressive to use. You may be afraid of turning your customers off. As with any email sequence, you will want to make sure you are offering real value to your customer. Perhaps your business has a wide range of products and services, too many to include in a single email. So to prevent sending a complete catalog with each email in the series, you highlight a particular offer, product or service to your existing customers. Throughout the series, the odds are one of your offers will arrive in time to meet a current need your customer is experiencing.
Because your customer has come to welcome your informative emails, they are now ready to click and buy, pick up the phone and call, or take whatever action you are asking them to take.
“…they value engagement and experience as the most effective strategies for deep learning.” Richard Dufor
3. The Engagement Party Auto Response Email Sequence
This is a favorite of mine and I use it in many of my own Auto email sequences, although not all of them, since some people actually like to be sold hard. With my Engagement Party sequence, I’m not trying to just get my subscribers to make a purchase; I’m trying to get them to respond to my messages. No, I don’t want to marry them, but I do want to create a long term relationship with them.
While this method does take a bit of investment on my part, (I actually get a lot of direct email responses from my subscribers) it ultimately turns a higher percentage of my subscribers into customers. Why, because we’ve developed a comfortable relationship. We’ve built trust and familiarity. When I offer them something I know will help, they’re more likely to buy, because we have a relationship.
Like other sequences, my Engagement Sequence includes and initial series of about three informative emails. In the third email I’ll include a link to a relevant blog post. When the subscriber arrives at the blog post they are also presented with an opportunity to click through again to an offer displayed on the post itself.
Meanwhile, the next email in the sequence will be designed to engage them in some manner. Perhaps I’ll ask them a question about the recommended blog post. My ultimate goal is to design a question that will elicit a response of some sort, either positive or negative, to which I ultimately also respond. And so, our engagement begins and the sequence moves on with the next series of emails, similar to the first series.
Throughout this next series, and following ones, I continue to send subscribers to various other locations to view my YouTube video or to like my Facebook Fan Page. As my subscriber journeys with me though the engagement process come to know and trust each other. This system also builds me up as an authority, someone they can depend upon for timely and valuable information. When I have an exclusive offer to present to them, one that offers information not available on any of my sites, they are more likely to buy.
Due to the nature of the additional time and effort involved in The Engagement Party Auto response email sequence, this method may be best suited for businesses that are promoting items that have a higher value to the customer. Higher end products have a longer sales cycle and benefit from a stronger client relationship. Taking the time to setup an Engagement Party for your subscribers will be worthwhile when it is finally ready to be set on auto pilot.
While this method does require more of my time, I’ve found that in the end it pays with higher conversion rates. Make sure you have a good auto responder setup for your sales funnel and you’ll be amazed at the improvement in your internet marketing efforts.
A word of warning – Don’t run out and throw together a bunch of hastily written emails. An auto responder won’t make up for poorly written content or unattractive offers. Investing in good copy writing, whether you do it yourself or hire a professional, will ultimately pay off for your business. Remember, once you set up your Auto response email sequence properly, it will continue to run night and day, bringing you more sales and subscribers.
Share your comments below!