3 Reasons Why Doing Audience Segmentation is Good For SEO
You might already know who the general audience of your blog is. But are you doing audience segmentation?
Well you should…it’s good for your SEO
And I’ll get to the 3 reasons why in a second, but first let me explain what audience segmentation means. The name pretty much speaks for itself; you are creating different groups of audience segments, based on different variables like preferences, location, language, etc.
And since we are talking about it being an audience, it means that you probably have a blog, podcast or media channel for which you might want to increase your conversion rates, your search rankings and traffic.
But why is audience segmentation good for SEO?
1. Reduce Your Bounce Rates
Once you define which your different audience segments are, you will want to customized the experience of those user on your blog, provide content that is targeted and suited for that specific group.
This way, when they consume your information they will be much more likely to stay longer on your site and navigate through a personalized version of your website.
2. Increased Social Engagement
Once you start treating your audience in a more personal way, by providing tips, content and information in a customized way your social engagement will increase. This happened to this same blog when I started implementing this concept.
In my case a person interested in conversion rates for an Indian photography blog will be more likely to share and link to a post about how to improve conversion rates for an Indian photography blog, which means my segment in this case are Indian photography loggers, see how niche that is?
So what I do is customize the content within each post so that it better suits each audience segment.
You can test how my website does this here. (It’s a sing-up page to demonstrate how subscribers see my site as to non-subscribers.)
3. Because Google Says So
Google has clearly (or not so clearly) stated that they are looking to reward websites that provide a much better user experience, after all it is their own service which they are looking to improve.
So if you are looking for ways to improve your SEO by thinking “out of the box” you might want to experiment with this audience segmentation strategy.
Let me know what you think about it in the comments.